Feature Flick: Lexus Touts Sportiness, Performance of 2013 GS350

In sharp contrast to the old model, Lexus promises that the 2013 GS will be sporty, exciting, and fun to drive. Don’t believe the hype? Lexus hopes this new marketing video will prove convincing. The artsy, overblown three-minute video shows the 2013 GS 350 in a variety of environments, from race tracks to winding public roads. Graphic cutaways highlight some of the innovations and upgrades that allow Lexus to claim the new car is more of a sports sedan -- a taut body, powerful 3.5-liter V-6 engine, adjustable suspension, and so on. The soundtrack is a blend of fast-paced orchestral music and the Lexus’ exhaust note. Our drive in a Lexus GS prototype revealed the new car to be much improved over the old model -- perhaps even so improved that the 2013 GS may finally a legitimate BMW 5 Series competitor. However, we question whether buyers will be able to look past the sleepy, cushy image of Lexuses past. Will pumped-up marketing videos like this help? Check out the video below and let us know your thoughts in the comments section below. Source: YouTube Click here for video

Definitely looks better than last gen. The interior is gorgeous. Love the massive display. The exterior still needs work. The rear lights look very much like a BMW.
John Denver
NIce elevator music, very appropriate for the Lexus brand. Nothing has really changed here. I bet this baby has big soft sofa like seats and smoooth ride!

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