When it came time to advertise the 2012 Kia Soul, Kia already had a marketing hit on its hands from 2010 with a trio of hamsters driving and rapping. But to celebrate the Soul’s tweaks for the 2012 model year, Kia decided to turn up the heat and make those hamsters…dance.
Kia partnered with electro-pop band LMFAO for the commercial, featuring their summer hit “Party Rock” as a backdrop for the video. We won’t give everything away, but we imagine the video is what would happen if you combined the video games “Halo” and “Dance Dance Revolution.”
The video will run on YouTube and Facebook starting today, and will make its television debut at the MTV Video Music Awards August 28.
Check out the video below and let us know what you think.