Feature Flick: Giant People Person Discovers Growing Toyota Prius Lineup

toyota-prius-family-ad

While demand for the Toyota Prius continues to outstrip supply, the automaker has released a new ad that creatively spotlights the newest Prius family variants.

A 'people person' made of 18 dancers is seen waking up and eating breakfast before walking outside and seeing the latest members of the Prius family including the original hatchback, the plug-in variant, the larger Prius v, and the smaller Prius c concept.

Shot using a mix of large-scale props and a green screen for the background, Toyota's video hopes viewers will see that there will soon be a different Prius for everyone. Do you think they were successful, or do you just find the composite creature oddly disturbing?

Click here for video

Source: Creativity via Adweek, YouTube

Brad
This was a horrendously stupid ad. I have no idea what the giant people-person thing was supposed to be or why it was anything other than stupid-looking. The rest of the ad suggested, essentially, that Toyotas customers are all "a little different" but for the most part, cogs in a machine. Perhaps a bad cultural translation from Japan? Not sure where this idea came from, but it sucks.

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