NEWS: Feature Flick: Fiat Gets Frisky For The 2012 500 Abarth

November 17, 2011
2012 Fiat 500 Abarth Front Three Quarter1
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At first watch, we thought that Fiat’s latest commercial for the upcoming 2012 500 Abarth hot hatch was for European eyes only…and then we realized that it was created by the brand’s U.S. arm. Warning, the commercial below is contains two sexy and sultry items wearing black, red, and Abarth’s traditional scorpion logo.
The premise is simple: a man walking down the street comes across a gorgeous woman who looks to be bending over adjusting her shoe in a parking spot. She notices his gawking and doesn’t seem too happy with him, snapping “What are you looking at? Uh!?What are you looking at?!”
Upon stepping closer she goes on, “Are you undressing me with your eyes?Poor guy…you can’t help it?Is your heart beating? Is your head spinning?Do you feel lost thinking that I could be yours forever?”
He leans in to kiss her and…watch the first commercial below to see how it ends. What we will tell you, though, is that the 135-hp turbocharged I-4 in the 500 Abarth sounds intoxicating.
Fiat also released a new commercial for its 500 by Gucci prominently featuring Jennifer Lopez. The spot depicts the pop star driving through New York City with the top down on the limited-edition version of the 500 Cabrio. The Gucci-striped roof and seatbelts can be clearly seen, as can the Gucci logo-topped shifter. Make sure to check out the ad below.
Source: YouTube
2012 Fiat 500 Abarth Ad Snap 1

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