Automakers are using increasingly creative tactics to keep consumers interested in their vehicles, and Mini is no different. In this Feature Flick, a rally-modified Mini Countryman John Cooper Works is launched into the air by Guerlain Chicherit, a French rally driver, as he attempts to do a backflip in the Mini crossover.
Chicherit speeds through a dock dodging shipping containers and forklifts toward the ramp. While the video shows the Countryman JCW launch toward the sky and begin to rotate in the air, the video is cut short before we find out whether the Mini crossover and rally driver make it safely back to terra firma. A second video is expected to be released to show the Countryman JCW’s landing.
The Countryman JCW Chicherit uses in the video may have similar modifications as the four Countryman JCWs prepared for the Monster Energy X-raid Team for the 35th Rally Dakar, which begins January 5 in Lima, Peru. Chicherit participated in the 2009 and 2010 Dakar rally and is currently preparing for this year’s 14-day rally.
The rally-prepped Countryman JCWs on the Monster Energy X-raid Team are powered by a BMW-sourced twin-turbo 3.0-liter diesel engine that produces about 300 hp at 3250 rpm and 516 lb-ft of torque at 2100 rpm, giving the 4200-pound crossovers a top speed of about 110 mph.
Mini isn’t the first automaker to use and extreme stunt to market their vehicle. Chevrolet released several videos showing the subcompact Sonic hatchback going skydiving and bungee jumping as well as doing a kick flip.