Feature Flick: Chrysler Super Bowl Ad Tells America It's Only Halftime

The "Imported From Detroit" ad from last year's Super Bowl XLV proved quite successful for Chrysler. This year, the now Italian-owned automaker has taken a slightly different tack with its latest ad: it's only halftime, and it – and the U.S. – still has plenty of time to get back on its feet.

The new ad is narrated by Clint Eastwood, who delivers a raspy monologue on how Detroit -- and America -- still has plenty of time to get back on its feet for recovery. Eastwood says "this country can't be knocked out with one punch; we get right back up again. And when we do, the world is going to hear the roar of our engines." He goes on to tell us that the country should look to Detroit as an example of how to get back after taking a hit.

It's not actually until halfway through the two-minute, two-second-long commercial that any of Chrysler vehicles are shown. What we see are hard-working Americans – a dad in a Dodge Challenger dropping his son at school, a mother driving her daughter in a Jeep Wrangler, and construction workers loading up a Ram pickup. As the footage pans across a line of freshly-made Jeep Grand Cherokees at their factory, Eastwood says, "Detroit’s showing us it can be done. And, what’s true about them is true about all of us."

What do you think? Do you think that the latest Chrysler Super Bowl commercial is as memorable as last year's spot? Or is it simply a poignant reminder that America is still working its way out of the recession? Let us know is the comments section, and check out the full commercial below.

Source: Chrysler

Scott David Smith
I loved this ad. Tried not to cry because my nephews were in the room watching the game with me. It is too bad this is no longer a free market privately owned American company any longer. Would have more meaning for me. I guess that's why I felt more like buying a Ford than Mopar at the end of the ad.
Chris Suarez
I was taken a back when i saw the commercial as it unfolded....it caught my attention and it began to feel true to the nature of our economy. I actually began feeling excited and patriotic by seen the dodge challenger pop up as part of the plot and later more models and assembly line.I love the fact it was never about hyping up models made by Chrysler, but instead a stalk reminder and grateful acknowledgement that our economy is slowly recovering, No more cloud high dreaming; feet now planted firmly to ground. Best execution / Best commercial by definition. Pure American pride at play, loved it!. ** Compared to last year, it was a quite victory parade. Last year was patriotic stumping. Great continuance of a great American story.

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