Feature Flick: BMW Logo Past, Present, and Future

The BMW i3 and i8 concept cars are the automaker’s strongest display of lightweight and eco-friendly technology thus far. From most angles, the cars look nothing like contemporary BMWs but up front, the twin-kidney grill and blue and white logo are unmistakably BMW, underlying the importance of the distinctive design features.

“BMW i is represented by the Roundel which is circled by blue as a reflection of visionary vehicles and mobility services, inspiring design, and a new understanding of premium that is strongly defined by sustainability,” said BMW spokesman Monty Roberts. “Any alterations to the Roundel is not a true reflection of this legacy.”

So while the i3 and i8 may seem like a wild idea, the blue and white BMW Roundel is a reminder that the company has and continues to evolve. We thought now would be a good time to share the following video explaining the history and significance of BMW’s logo.

Kai Jacobsen, the automaker’s in-house historian, presents highlights from BMW‘s history that help explain why the blue and white roundel is one of the most recognizable logos in the automotive landscape today. The video showcases the 1923 R32 motorcycle and the BMW 315 PS, the first to sport the BMW Roundel. Jacobsen also debunks the common myth that the logo was solely inspired by the propellers of a helicopter or plane. The roundel hasn’t changed much since its inception more than 90 years ago, save for a few customers and tuners who modify the colors (black and white or red and white seem to be common). Do you like BMW’s logo or do you think it could use a redesign?

Source: BMW

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