Dinosaurs staring in the Buick Encore’s first TV commercial show how nimble the compact crossover is compared to traditionally large luxury cars – like those once built by Buick. The ad attempts to get the attention of younger customers with the relatively inexpensive and compact Encore, as we noted in our 2013 Buick Encore First Drive.
In the commercial, the Encore dodges large, lumbering dinosaurs as the announcer proclaims: “The age of the oversized luxury car is about to give way to a smarter, more nimble breed…”
The Encore is Buick’s latest entry into an entry-level luxury segment, but not its first. The Cruze-based Verano sedan competes with the Acura ILX and is offered with naturally aspirated and turbocharged four-cylinder engines. In other markets, Chevrolet sells a mechanically related car called the Trax. The base-model 2013 Encore starts at $24,950 while an Encore with leather seats will cost $27,460. All Encores are powered by a 138-hp turbocharged 1.4-liter I-4 mated to a six-speed automatic, and are available in front- and all-wheel drive.
Buick claims that the Encore has a smaller turning radius than the Mini Countryman and the front-drive model’s EPA-estimated 33 mpg highway rating is the best of any domestic crossover. A seven-inch infotainment screen and IntelliLink connectivity is standard, while heated leather seats and steering wheel, rain sensing wipers, and Forward Collision Alert are available.
Check out the commercial below and tell us what you think of the new 2013 Buick Encore crossover.