With the 2011 Hyundai Equus just weeks from hitting U.S. showrooms, we thought we'd take a closer look at few things the full-size luxury sedan offers that you probably didn't know.
"When you're spending this much for a new car, you don't want to feel like you've been shortchanged on engineering, technology or features." - John Krafcik, Hyundai Motor America president and CEO.
1. "Your Time, Your Place," Service Valet and An iPad for Every Glovebox As the Equus will stand as Hyundai's most prestigious (and most expensive) model, the automaker needed to implement programs to match its prospective clientele. Hyundai plans to implement "Your Time, Your Place" to bring the Equus to potential buyers at a convenient time for a test drive. Owners will be able to benefit from the Service Valet program, which allows them to schedule service appointments as usual, but in a concierge-like move, Hyundai will pick up and deliver the car. Hyundai will also replace the traditional paper-bound owner's manual with an iPad app. 2. Keeping It Simple with Two Trims Unlike its competitors, Hyundai is keeping things simple by offering just two trim levels of its premium sedan. Base Signature trim offers plenty of standard features including driver's seat massage and smart cruise control that won't leave buyers wishing they had opted for the higher trim. The Ultimate trim is geared toward those who prefer to be driven rather than drive. Rear-seat entertainment, illuminated vanity mirrors, a refrigerated center console, and reclining rear seats differentiate the high-end model.
3. Seating Worthy of a Salon In a first for its class, a massaging driver's seat is standard on all models. Massaging rear seats are come packaged with the Ultimate trim. Heated seats come standard in all positions, front-seat ventilation is standard with the Signature model and rear-seat ventilation is standard on the higher trim. Power-reclining rear seats come standard on all models, ensuring back-seat occupants' utmost comfort.
4. A Sound System a True Audiophile Can Appreciate The Equus features one of the most advanced sound systems as standard equipment in the segment. The Lexicon 7.1 Discrete premium sound system pumps out 608 watts through 17 speakers, and is separated into 7.1 channels. The standard number of speakers included in the Equus is more than any other vehicle in its segment.
5. Gadgets Galore Hyundai's approach to the premium standard is to offer nearly every available gadget as standard. Safety features include a lane departure warning system, smart cruise control, and a collision warning system -- all standard on the Equus. Convenience features such as parking sensors and a rear backup camera are also included in the base price. Even more niceties, including a heated steering wheel, power rear window shades, and a suede headliner are also standard.
Hyundai made waves in the affordable luxury market with the Genesis sedan, but it's entering new territory with the Equus. Do you think the Equus has a fighting chance against the heavy hitters such as the Audi A8, BMW 7 Series, or Mercedes S-class? Give us your thoughts in the comments section below.