Ford's May 2011 Sales Remain Steady, Drop One Tenth of One Percent

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Ford Motor Company sales were down just 0.1 percent in May 2011, compared to the same month last year. Overall, Ford sold 192,102 vehicles in May, including 7399 Lincolns. Retail sales were up 5 percent while fleet sales decreased eight percent.

Ford - Up 5.3 Percent

Ford's lineup of cars held its own in May. Other than the Taurus full-size sedan's 2.9-percent decrease to 6277 units, the Mustang was the only non-SUV or truck to take a serious hit. With 6607 Mustangs sold in May, that total was off 35.4 percent of the demand in May 2010. The Focus made up the difference, with a 31.7-percent increase resulting in 22.303 units sold. The Fusion was behind only the F-Series trucks in sales last month, with a 10.2-percent increase to 24,666 units.

Even this late in its production run, the Escape compact crossover continues to sell well. A sales jump of 20.5 percent equated to 23,140 units sold. The Edge and Flex were off by about 30 percent, but Explorer sales more than doubled from the same month last year.

The Ford F-150 was down 15.0 percent to 42,399 units, but the real news is that the retail take rate on the EcoBoost V-6 engine model was 41 percent. More V-6 F-150s were sold than V-8 models. The Ranger was down 14.1 percent, but still accounted for 5713 sales. The Transit Connect van was up 11.5 percent to 2581 units.

Lincoln - Down 4.6 Percent

Lincoln's May performance was a mix. The best-selling model was the MKZ sedan by a significant margin. The four-door was up 23.7 percent to 2523 units, while 22 percent of that total is attributed to MKZ Hybrids. Sales of the MKX crossover and Navigator remained flat, but the MKS sedan was down 41.6 percent to 908 units. Perhaps the least impressive result was the MKT crossover: only 399 examples were sold in May, down from 709 units in May 2010.

Source: Ford

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