EcoDiesel Trademark Registered by Chrysler With USPTO

July 8, 2012
2012 Jeep Grand Cherokee Front Left View
Chrysler CEO Sergio Marchionne has already gone on-record saying the Jeep Grand Cherokee will get a diesel option in the not-too-distant future, and we've also spotted some Ram 1500 mules running around filling up at the green-handle pump. We've now come across the next chapter in the Chrysler diesel story, a filing with the U.S. Patent and Trademark Office for the 'EcoDiesel' word mark.
In the application, it's made clear that Chrysler is not making exclusive rights to the terms 'Eco', 'Diesel' or '3.0L' apart from their use together in the word mark, as some other competitors, domestic and foreign, might have some issues with that.
To emphasize the environmental benefits of clean diesel technologies, Chrysler added a leaf at the left leading edge of the logo. There were no claims for color use, but it's probably a safe assumption that green may be used for the leaf color, and possibly blue for either 'Eco' or 'Diesel.'
The engine itself is expected to be the VM Motori 3.0-liter turbodiesel, which has been reported to produce in the neighborhood of 240 hp and 406 lb-ft of torque.  Official output figures for U.S. models will be announced closer to the on-sale dates of the vehicles, possibly with some announcement at the 2013 Detroit Auto Show.


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2013 Jeep Grand Cherokee

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2013 Jeep Grand Cherokee