NEWS: Ducati Up for Sale, AMG and Volkswagen Reportedly Interested

February 17, 2012
2010 Ducati 1198 S Front Three Quarter
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Do you remember the Ducati Diavel AMG Special Edition? Well, you could see more in the future, because the company that makes the two-wheeled Italian speed machine is up for grabs for a whopping $1.32 billion, and Mercedes-Benz's AMG division among a few others are reportedly interested.
Ducati is currently owned by a private equity firm called Investindustrial Holdings, but its CEO, Andrea Bonomi, thinks that it is time to move on and cash in on his investment. As such, the company has attached a whopping 1 billion Euro price tag ($1.32 billion U.S. dollars) to the Ducati operations. Although the asking price is around three times IH's initial investment, there are reportedly more than a few interested parties. Reports have suggested that Indian industrial giant Mahindra's motorcycle group is one such party, along with AMG, and potentially even Volkswagen. BMW's motorcycle wing was also reportedly eying Ducati, although the company claims it isn't actually interested.
The AMG and Volkswagen possibilities are unusual, but not impossible. VW Chairman Ferdinand Piech reportedly personally owns a few Ducati motorcycles, and once admitted has regretted not acquiring Ducati back when it could have been purchased "for peanuts." Ducati could also be in good hands with AMG. Mercedes-Benz's performance arm has paired up with the legendary motorcycle manufacturer in the past, allowing the two firms to both coordinate marketing efforts, and create the Ducati Diavel AMG Special Edition, which was first displayed at Mercedes-Benz's display stand at the 2011 Frankfurt Motor Show.
Source: Reuters
2010 Ducati 1198 S Smoke

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