The new Acura NSX concept is perhaps the most important design ever for a brand that hasn’t always presented a clear, consistent face. We walked around the concept with Acura head designer Jon Ikeda to learn what he likes best about the new concept. Though he cautions that this is not the final shape – time in the wind tunnel will likely result in some changes – he thinks the concept points toward a new, more emotional Acura design language.
- Proportion: I like the fact that it’s an NSX. I like that it’s a mid-engined proportioned vehicle.
- Size: We’re all about performance and efficiency. We’re always trying to make the car have a lightweight feel and look. The [NSX’s] basic styling expresses what we’re really trying to do.
- Front-end graphics and roof pillars: We’re trying to [give] a lightweight feel about the car. The front-end graphics lighten up the whole front of the vehicle. The roof pillars and mirrors seem to be floating.
- Wheels: One of our young designers came up with this wheel. It looks like a dish type, aero wheel while it’s turning, but you can see when it’s stopped that it’s completely different. Very aggressive, very purposeful.
- Emotion: We tried to put a lot more emotion into our design language. We still kept the tech look because we’re about technology and want to try and portray that, but we’re trying to do it in a sexier way.