Fiat is encouraging fans of its 500 to submit custom vehicle wrap designs for its 'Fiat SEMA Design Challenge.’ The top three winning designs will be displayed in Mopar Alley at the 2011 SEMA Show in Las Vegas. The cars will be displayed Tuesday, November 1 through Friday, November 4.
"The Fiat SEMA Design Challenge encourages the core values of the Fiat brand; self-expression, inspiration and creativity and there is no better place than the annual SEMA show, where passionate owners and fans can showcase their customized creations," said Laura Soave, Head of Fiat Brand North America, in a press release. "We know just how creative our fans can be and this is an excellent opportunity to showcase their talent and see their designs come to life."
"Our new Fiat 500 is the perfect canvas for customization," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand, in a press release. "With more than 150 quality-tested accessories, Mopar can help Fiat 500 fans personalize their ride."
A vehicle wrap template can be downloaded from Fiat’s Facebook page. The top 10 design submissions will appear on the Italian automaker’s Facebook page for fans to vote on. The three designs with the most votes will be featured at the SEMA Show in November. The deadline for submissions is Wednesday, October 5 and winners will be announced Wednesday, October 19. Check out Fiat’s Facebook page for more information on the design challenge.