Corolla and Civic Beat Focus and Cruze in February 2013 Compact Sales

The Toyota Corolla and Honda Civic have once again earned the top spots in compact-segment sales for the month of February 2013. The Ford Focus and Chevrolet Cruze performed strong, as well, placing third and fourth.


With 24,999 units sold in February 2013, the Toyota Corolla beat every other compact entry in its class. What will happen if Toyota discontinues the Matrix -- once called the Corolla Matrix and counted in the sedan's sales totals -- remains to be seen. The Honda Civic and Ford Focus were the other two entries to crack the 20,000-unit sales barrier, while the Chevrolet Cruze in fourth place ended above the Hyundai Elantra by about 1700 units. Will the Cruze get a slight boost in sales thanks to the buzz created by the Cruze diesel? We'll see later this year.

Further down the sales chart, the Nissan Sentra hit 10,058 units in February, above the Dodge Dart-and-Caliber's 7752-unit total. Though some may consider the Dart underpowered, the car still appears to be performing decently in the compact segment, above the Subaru Impreza, at 6001 units including the WRX, and the Kia Forte, at 5003 units. The Mazda3 jumped above the Nissan Sentra for February, with 10,554 units sold. Once full shipments of the redesigned Nissan Sentra and Kia Forte arrive on dealer lots later this year, we'll see how the sales charts change. Until then, the Toyota Corolla remains on top.

Source: The automakers


Car  February 2013  February 2012
Toyota Corolla 24,999 22,151
Honda Civic 22,713 27,087
Ford Focus 20,808 23,350
Chevrolet Cruze 17,947 20,427
Hyundai Elantra 16,219 13,820
Volkswagen Jetta 11,968 12,838
Mazda3 10,554 11,275
Nissan Sentra  10,058  10,605
Dodge Dart/Caliber 7,752 1,847
Subaru Impreza/WRX 6,001 7,256
Kia Forte 5,003 5,706
I can't speak for the rest of the country; but in my area Toyota, and Honda  are offering big cash incentives "old Detroit" style. I can't help but wonder how this will effect resale value down the road.
The fact that both the homely Corolla and the unispired Civic beat the better-looking Cruze shows you that in this demographic - the perception of quality earned in the last 30 years by Honda and Toyota - will not be easily overcome. The American manufacturers lost several generations of entry-level buyers to the Japanese during the 70', 80's and 90's.....and may never get those people back....P.S: The Corolla's sideskirt effects and spoiler are priceless!!!!

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