Chrysler Up 20 Percent for July, Jeep Brand Sees Biggest Gains

Chrysler’s post-bankruptcy luck hasn’t run out, as the automaker’s success from last month continued through July. A total of 93,310 units were sold across all of Chrysler’s brands, a gain of 20 percent. With those units added to Chrysler Group’s year-to-date sales, the total thus far comes to 751,958 units sold, an increase of 21 percent compared to last year. Jeep was Chrysler Group’s strongest-selling brand, with 38,691 units sold in July.

Chrysler – 15,427 units sold, up 5 percent

The Chrysler brand shook off last month’s 8-percent loss and saw a small gain of 5 percent over July of last year. The new-for-2011 Chysler 300 was up 6 percent compared to July 2010, selling 2415 units, while the all-new Chrysler 200 sold 6509 units – the brand’s biggest seller for the month. Coming in at a very close second was the Town & Country with 6503 units sold. Despite the relatively high volume, the popular minivan was down 20 percent compared to July 2010.

Jeep – 38,691 units sold, up 46 percent

The Jeep brand once again saw a stellar sales month, as all models posted month-over-month gains. The venerable Wrangler was Jeep’s strongest seller, moving 14,355 units for a gain of 43 percent over the same period last month. Second in sales volume was the new Grand Cherokee, which sold 9499 units, an increase of 76 percent over July 2010. The recently face-lifted Compass was the most improved for July, increasing sales by 240 percent over the same period last year at 4430 units sold.

Dodge – 33,653 units sold, up 9 percent

Now that Dodge has lost its trucks to the newly formed Ram brand, sales volume isn’t what it used to be, but still high enough to make Dodge the number two selling brand under the Chrysler umbrella. The Caravan minivan was Dodge’s sale volume leader, a 6485 units sold, despite a 16-percent drop compared to July of last year. The restyled Charger was also strong at 5344 units sold, but apparently not as strong as it was in July 2010, as it was down 11 percent. The new Durango continued its success from last month, selling 5364 units. The slow-selling Nitro was the weakest volume performer at 1826 units sold.

Ram Brand – 21,217 units sold

The Ram truck brand nearly matched its sales performance of July 2010, when it sold 21,239 units. The Ram pickup is by far the sales leader, with 20,311 units sold, a gain of 1 percent over the same period last year. The Dakota pickup lost some ground, selling 906 units for a decrease of 17 percent from July of last year.

Fiat – 3038 units sold

The Fiat 500 increased sales by 68 percent over last month’s 1803 total units sold. With July’s strong sales added to the tally, Fiat has sold 7982 500 models to date.

Source: Chrysler

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