Dodge brought back the Challenger in 2008 and may be set to bring back another vaunted muscle car nameplate: the Cuda. Chrysler officially trademarked the name this week, giving it sole rights to the famous badge.
Unfortunately, there are a number of reasons why Chrysler could have trademarked this name oher than signifying the surefire comeback of the Cuda. Chrysler could have filed for the name to command ownership of it so no one else can use it (Chrysler still holds the rights to the Plymouth name as well) or so it can charge royalties should another company decide it wants to use the name.
Despite the reasons stated above, there’s still some hope that Chrysler may bring back a Cuda model. Ralph Gilles, president and CEO of the Dodge brand, has said before that Chrysler was looking into ways to bring the model back due to high demand. Another piece of information that gives us hope is that the trademark was filed under the category of “passenger vehicles, their structural parts, trim, and badges.”
There’s very little information to go off of at this time, but all we know is Chrysler now holds the rights to the Cuda name and can use it as it wishes. Sound off vocally enough and we may see another muscle car get resurrected. Start here by letting us know what you think in the comments.