Chrysler Sales Up 31 Percent, Best August Since Bankruptcy

Sales of Chrysler Group products are up, and in a big way: the automaker reported sales in August 2011 amounted to 130,119 vehicles, which represents a 31-percent year-to-year increase. That makes last month Chrysler's best August result since 2007 -- years before the bankrupcty and reorganization took place.

Fiat: 3106 Sales, Up 2 Percent over July 2011

Sales of the Fiat 500 climbed 2 percent from the previous month, to 3,106 units. It represents the best month on record for the model since it first went on sale in March of this year.

Chrysler: 22,497 Sales, Up 25 Percent

Chrysler sales are up 25 percent over the same period last year, with 22,497 units finding new homes last month. How? Much of that success is attributed to the 200 midsize sedan: sales totaled 10,861 units last month, more than twice the figure its predecessor -- the mediocre Sebring -- posted the year before. It was also Chrysler’s most popular model in August: Town & Country sales slid seven percent to 8801 units, while 300 sales dropped 5 percent to 2835 cars.

Jeep: 40,613 Sales, Up 58 Percent

Sales of Jeep products were up 58 percent from last year, amounting to 40,613 vehicles delivered in August. The biggest winner was the Compass, which jumped up 130 percent to 4400 sales. All other Jeep models experienced double digit growth: the Patriot was up 23 percent to 5,090 sales, the Wrangler was up 69 percent to 12,949 units, the Liberty was up 31 percent to 6,853 vehicles sold, and the Grand Cherokee was up to 77 percent to 11,320. Sales of the Wrangler were enough to make it Chrysler’s second best-selling model last month, helping Jeep become Chrysler’s second most popular brand in August.

Dodge: 41,817 Sales, Up 18 Percent

Dodge volumes grew 18 percent over last August, ringing in at 41,817 deliveries. Impressive, considering sales of two of its volume passenger car offerings -- the Caliber and Charger -- dropped 40 and 37 percent, respectively. Dodge’s sales were powered largely by the Grand Caravan, Avenger, and Journey. Grand Caravan sales rose 32 percent to 12,172, Avenger figures jumped 38 percent to 6319, and Journey volumes spiked 32 percent to 5019. Durango sales rang in at 5222 -- a healthy increase, although comparisons to last year’s volumes are difficult, considering the 32 vehicles sold last August were leftover 2009 models.

Ram: 22,086 Sales, up 7 Percent

Ram sales were up the lowest of any non-Fiat brand, but they did increase slightly in August. Increases for the Ram pickup helped offset the slumping volumes of the aging Dakota. Ram pickups increases in the Ram Pickup line more than made up for the Dakota’s end-of-life drop in sales: Ram pickup sales rose 12 percent, totaling 21,243 sales, and making it Chrysler’s most popular model line. Meanwhile, Dakota sales plummeted 47 percent, which amounts to 843 sales.

Source: Chrysler

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