Chrysler Sales Up 22 Percent, New Products Lead the Way

2011-dodge-charger-front-three-quarter

Chrysler’s recent infusion of new and heavily-revised products appears to be paying off. In April 2011, the automaker sold a total of 117,225 vehicles, 22 percent more than during the same month last year. For those keeping score, April also marked the 13th consecutive month in which the company has posted year-over-year gains.

Interestingly, each of Chrysler’s four brands posted sales gains last month, with the lone exception of Chrysler. The premium brand saw its April sales down only 2007 units (or nine percent) from last year, bringing the total to 20,375 vehicles. Leading the foray was the revamped 2011 Town & Country minivan -- sales came in at 8842 units, but that figure is still 34 percent less than the same month last year. Close behind was the new 200, selling almost twice as many sedans as its Sebring predecessor did last April,with 8247 deliveries to its name. Sales of the reinvigorated 2011 300 slid 21 percent to 3263 units, but volume may increase once the 300C Executive Edition, 300S, and 300 SRT8 join the model lineup later this year.

Although it surrendered two models once  Chrysler established the standalone Ram Trucks brand, the Dodge division saw its April sales surge 30 percent, coming in at 44,320 vehicles. Like Chrysler, the Grand Caravan proved to be the brand’s best-selling model, but even so, April sales -- all 8793 units -- is still 16 percent less than April 2010’s totals. The revamped Charger came in second place, although its 8485-unit total is still 16 percent off from the same period last year. Interestingly, sales of the facelifted Avenger rose eight percent to 7577 vehicles. Sales of the all-new Durango totaled 5064 units, and Journey sales amounted to 4598 vehicles -- 123 more than last April. Caliber volume rose eight percent to 3967 units, while the Challenger muscled its way into 3617 garages. Although trailing the pack with 2209 deliveries, the boxy Nitro SUV saw sales rise 44 percent. Interestingly, collectors still managed to purchase ten new 2010 Viper SRT10s apparently left sitting on dealer lots across the country.

Each of Jeep’s five models saw sales increases, although some posted larger gains than others. The 2011 Grand Cherokee continues to be a strong performer for the brand -- April sales were up a whopping 189 percent over last April, which amounts to 9802 vehicles rolling off dealer lots. The legendary Wrangler was only 751 units behind the GC (9802 units in total), which equates to a nine-percent jump. Patriot crossover and Liberty SUV were neck and neck -- only 209 vehicles separated the Liberty’s 4845-unit volume (39 percent more than April ’10) and the 4636 Patriots that found new homes (an increase of 93 percent). Jeep’s slowest seller -- the Compass -- is ironically the model posting the second biggest sales increase year-to-year. With 4050 examples sold, the Compass saw a whopping 181-percent increase when compared to last April.

The Ram saw its volume increase 29 percent (based on the individual model sales numbers) to 19,260 sales. The best-selling Chrysler product title goes to the Ram Pickup, which amassed 17,680 sales in April 2011, a 29-percent increase over the same month last year. The Dakota compact pickup saw its sales rise by 388 units to 1580 vehicles.

Fiat, the newest brand to set up shop (again) in the U.S., found 882 homes for its adorable 500 hatchback last month, bringing the grand total of 500s sold since its introduction this past March to 1382.

Source: Chrysler

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