To show off its significantly improved and revised product lineup, Chrysler Group dealers are holding the Premiere Event starting today to invite existing owners to take a look at the company's new models.
The event is being publicized through a combination of conventional and electronic media, including direct mail, email, and dealer website banners. Participants are eligible to receive a $25 gift card, and can be entered to win a 2011 Chrysler Group vehicle.
Specifically for this event, $500 bonus cash is being offered on the 2011 Chrysler Town and Country, Dodge Grand Caravan (excluding the Express model) and Jeep Wrangler models, effective March 16 through 23. Special finance offers will also be part of the limited-time promotion.
Eighty-six percent of the Chrysler Group's dealer body comprising 1965 dealers are participating in the event. The promotion runs from today through March 23.