Chrysler Rolls Out ‘Premiere Event’ To Introduce New Models To Current Customers

To show off its significantly improved and revised product lineup, Chrysler Group dealers are holding the Premiere Event starting today to invite existing owners to take a look at the company's new models.

The event is being publicized through a combination of conventional and electronic media, including direct mail, email, and dealer website banners. Participants are eligible to receive a $25 gift card, and can be entered to win a 2011 Chrysler Group vehicle.

Specifically for this event, $500 bonus cash is being offered on the 2011 Chrysler Town and Country, Dodge Grand Caravan (excluding the Express model) and Jeep Wrangler models, effective March 16 through 23. Special finance offers will also be part of the limited-time promotion.

Eighty-six percent of the Chrysler Group's dealer body comprising 1965 dealers are participating in the event. The promotion runs from today through March 23.

Source: Chrysler

This has made my day. I wish all positgns were this good.
Tina B.
I guess they don't really want to sell any cars or get new customers. I've tried several times with no success. I received a flyer today , I own a Chrysler, but I guess now I won't be trading it in on the new 200 I've had my eye on.. Their lost.
You have to go into the dealership, test drive, then you get your gift card. And yes, it is about selling vehicles. Duh. You think they just want to hand out free stuff because they are feeling generous? Goodness gracious is this really something that needs explaining? It is not shady it is a way to reach customers on a tactile level, I guess they should have known better than to contact people whose only outlet to a human world is posting their inane assumptions and opinions online. And for the record, the new 2011 Chrysler Jeep Dodge line is absolutely fantastic. The vehicles really are FAR superior to anything this manufacturer has ever produced. I highly recommend you take this no-pressure opportunity and go take a look.
well i think i figured it out . If you look at your mail flyer in small print it states to get your $25,00 gift card you need to register for test drive and provide your spin and win code so if your can't get a code i guess they think they don't have to give you your gift card. Sounds a little shady to me
me to. wonder whats up with that. They do something like this and then they want you to buy one of there cars.
Jeff F
Same here. I actually tried 4 days in a row without success. I guess they forgot to set the site up before sending the mailers out. How typical.
Bruce Eldridge
I had the same problem.
Richard asher
Just tried to visit site,as printed, and it said it didn't exist, on your new promotion sent in today's mail That would be the one with my name preceding your Guess that means I won't have a chance to win.? Oh well. Richard Asher
jack burris
jack burris-2882

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