Chrysler recorded total sales of 140,083 units this month, up 11 percent from last year. This represents the company’s best September sales since 2007, and the 42nd consecutive month of year-over-year sales gains. Year-to-date sales of 1,497,086 are also up, posting a 9 percent increase over this time last year. The Jeep Compass was the Chrysler model with the largest increase this month, with its total of 4176 units being 68 percent higher than October of last year.
Winner: Dodge Charger, Up 60 Percent
The Dodge Charger full-size sedan recorded its best September in three years, becoming the second best-selling Dodge behind the Caravan. Its sales of 7864 units were up 60 percent over last year, making it the most improved Dodge for this month as well. Year-to-date the Charger is up 19 percent, but it still trails the Avenger midsize sedan in overall YTD sales.
Winner: Dodge Durango, Up 59 Percent
The recently refreshed 2014 Dodge Durango has been doing well lately, and this month is no exception. Its total of 5120 sales this month was up 59 percent, and its year-to-date sales are up 50 percent as well. For 2014, the Dodge Durango received numerous improvements like an eight-speed automatic, revised styling, and improved interior technology, as the Durango’s improvement along with the uptick for the Charger and continued strength for the Caravan (Dodge’s best-selling model) helped Dodge record a 12 percent sales increase this month.
Winner: Ram Pickup, Up 18 Percent
The already strong pickup market continues to grow, with the Ram Pickup recording 29,846 sales this month. This is up 18 percent over last year, and year-to-date sales are on track for an improvement as well. This helped the Ram brand overall go up 22 percent this month, although the Ram Cargo Van and the new Ram ProMaster Van were very small contributors to the brand’s total of 31,264 units.
Finally On Sale: 2014 Jeep Cherokee, 579 Units Sold
After transmission woes that caused major production delays, the 2014 Jeep Cherokee is finally making its way into the hands of consumers, as it recorded 579 sales this month. Look for this model to become a major contributor to Jeep’s sales numbers over the next few months, as the brand has been feeling the loss of the Jeep Liberty so far this year with year-to-date sales that are 2 percent lower than this time last year.
Loser: Fiat 500, Down 36 Percent
2013 is not shaping up to be a good year for the Fiat 500, as its October total of 2378 cars sold was down 36 percent from last year. Year-to-date sales are down 14 percent as well, but thankfully the recently-introduced Fiat 500L is contributing enough sales to save the Fiat brand from complete disaster. Its 1296 units this month helped the Fiat brand's October sales stay relatively flat at just 1 percent down, and year-to-date sales for Fiat are at the same levels as this time last year.