Chrysler may eliminate trim levels, add content to low cost models

2008 Chrysler Sebring

Both the Chrysler Sebring Limited and Dodge Avenger R/T serve as 'high-end' trims, but a possible marketing shift at Chrysler may eliminate both models.

By eliminating the Sebring Limited and Avenger R/T, Chrysler may be able to shift their 'premium' content and features into lower-priced models.; If both trims were to disappear, the Sebring Touring and Avenger SXT would become top dogs.

Features that could possibly trickle down into the lower models could include leather trim, heated seats, climate-controlled cupholders, and advanced audio systems.

Although Chrysler hasn't confirmed the program, it could help drive interest to the slow-selling sedans.; 2008 Sebring sales are down thirty percent from last year, while Avenger transactions have increased by only two percent.

Source: Detroit News

I concur with with the quality issue of Chrysler automobiles. For the 2nd time this year I've had to have suspension work done on my '05 T&C, to the tune of many hundreds of dollars. My mechanic says my van is the fourth Chrylser with the same problem as my van (rack and pinion) he's repaired this year.I regret not buyiny a Honda but I was trying to save a few bucks up front. Now I'm eating it on the back.

New Car Research

Find vehicle reviews, photos & pricing

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price


new cars

Read Related Articles