Chrysler Group Sees Sales Climb 13 Percent in July 2012

Chrysler Group posted its 28th consecutive month of year-over-year sales gains, with sales in July up 13 percent to 126,089 vehicles. That success was led in part by the Chrysler brand, which saw its volume jump 35 percent compared to July 2011.

Chrysler -- 20,792 sales, up 35 percent

Chrysler's top seller last month was the 200, which saw sales rise 43 percent to 9287. That represents the Chrysler 200's strongest sales month yet. The Town & Country minivan followed closely at 8106 sales, a 25-percent year-over-year increase, while the brand's third model, the 300 sedan, saw sales climb 41 percent to 3399 cars.

Dodge -- 35,630 sales, up six percent

Dodge posted a more modest overall sales gain, and all but one of its existing models saw sales increase. The Journey crossover posted the biggest gain compared to July 2011, with sales rising 69 percent to 7051 units. The Avenger sedan and Caravan minivan both posted a 43-percent sales gain, moving 5188 and 9247 vehicles last month respectively. Sales of the Charger sedan increased 21 percent to 6440 units, and the Challenger enjoyed a three-percent climb to sell 3631 units. Only the Dodge Durango SUV suffered a year-over-year sales decline, dropping 49 percent to 2736 units.

The new 2013 Dodge Dart recorded 772 sales in its second month on sale, bringing the compact sedan's total sales tally to just 974 so far. Don't read too much into that low number: the company is still shipping Darts to dealers, and production at the plant in Belvidere, Illinois, still has yet to reach peak levels.

Jeep -- 41,559 sales, up seven percent

July marked the Jeep brand's best sales month since 2005, and most models posted a sales increase. The Wrangler remained the volume leader at 12,216 sales, although that figure was down 15 percent from a year earlier. The Grand Cherokee followed at 11,571 sales, up 22 percent year-over-year. The Jeep Liberty was up 34 percent to 7803 sales, the Patriot enjoyed a 28-percent gain to 5870 sales, and the Jeep Compass suffered a seven-percent loss to end the month at 4099 sales.

Ram -- 24,398 sales, up 15 percent

The Ram Truck brand enjoyed its 27th consecutive month of sales increases. As always, the Ram pickup truck family was the breadwinner, with sales up 17 percent to 23,824. The Dodge Caravan-based Ram Cargo Van recorded just 555 sales, and the out-of-production Dakota pickup mustered just 19 sales.

Fiat -- 3710 sales, up 22 percent

Fiat's monthly sales may only have inched up by 672 units compared to last July, but so far this year the Fiat brand's sales total is 206 percent higher than at the same period last year. That's because Fiat's sales got off to a slow start at the beginning of last year as the brand launched in the U.S. Fiat doesn't break out sales for each model of the Fiat 500 -- there's the regular hatchback, the 500C convertible, and the feisty Abarth -- but notes that sales of the convertible last month rose more than those of the hardtop models.

Source: Chrysler

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