Chrysler December 2011 Sales Grow 37 Percent, Annual Sales Up 26 Percent

Chrysler Group today reported 138,019 sales in December, a year-over-year gain of 37 percent, bringing the company’s annual sales tally to 1,369,114 vehicles, an increase of 26 percent versus 2010. The strong annual sales gains came on the back of the company redesigning almost all of its products at the start of this calendar year.

Chrysler -- 23,974 sales, up 83 percent

The Chrysler brand’s top seller both for December and the entire year was the 200 sedan and convertible, with monthly sales of 9213 bringing the car’s annual sales figures to 87,033. The 200’s success was closely followed by the 300 luxury sedan, with sales last month up 242 percent, to 5142 units; the 300 recorded 36,285 sales in all of 2011, a modest decline of about two percent compared to 2010. Sales of the Town & Country minivan fell two percent last month, to 9619 vehicles, bringing the van’s yearly tally to 94,320 sales, a drop of 16 percent compared to 2010.

Jeep -- 43,577 sales, up 41 percent

Jeep enjoyed a healthy year of sales gains, finishing the year up 44 percent compared to 2010, at 419,349 annual sales. The brand’s top seller was the Grand Cherokee, which saw December sales jump 36 percent to 17,346, bringing the SUV’s yearly sales figure to 127,744, a gain of 51 percent compared to in 2010. The Wrangler saw December sales up 39 percent year-over-year to 11,415 cars; that brings the Wrangler’s annual sales tally to 122,460, up 30 percent over 2010.

The Jeep Liberty recorded 6161 sales last month, up 23 percent year-over-year, giving the car an annual volume gain of 35 percent with 66,684 sales in 2011. The Compass recorded 4255 sales, bringing its total sales last year to 47,709 -- up a staggering 200 percent year-over-year. The Jeep Patriot saw sales slip one percent to 4400 units last month, but still finished the year up 41 percent over 2010, with 54,647 annual sales.

Dodge -- 41,528 sales, up 28 percent

Both for December and the entire year, Dodge’s best-selling product was the Grand Caravan; although sales of 11,879 last month were down 17 percent year-over-year, the van still saw annual volume grow seven percent to 110,862 units. Next up was the Charger sedan, with sales of 7211 in December and 70,089 last year -- although that represents a year-over-year sales decline of 7 percent drop compared to all of 2010. The Avenger, mechanical twin of the Chrysler 200, saw sales jump 77 percent to 6216 cars last month, with yearly totals climbing 26 percent to 64,023 cars.

Sales of the Caliber hatchback, which went out of production in December, fell 41 percent to 1417 last month; overall last year, the car’s sales fell 22 percent to just 35,049 units. The Challenger muscle car saw sales slip one percent last month, to 3284 units, but annual volume still increased seven percent year-over-year to 39,534 cars. Sales of the Dodge Journey increased 23 percent to 4710 in December, bringing that car’s yearly total to 55,155, a year-over-year gain of 14 percent. Finally, the Durango enjoyed 4806 sales last month and 51,697 for all of 2011.

Ram Truck -- 26,595 sales, up 10 percent

Sales volume within the Ram brand was once again dominated by the Ram pickup truck family, which last month saw volume rise 12 percent to 26,013 sales. That puts the truck’s annual sales total at 244,763 units, up 23 percent versus all of 2010. The new Cargo Van sold just 174 units in December, for a total of 691 sales in 2010; the Dakota, which went out of production this year, sold just 408 units last month, down 60 percent year-over-year, with a total of 12,156 units moved this year representing a drop of seven percent compared to a year prior.

Fiat -- 2325 sales

Fiat’s 500 hatchback scored 2325 sales in December, which ups the car’s overall sales figure this year to 19,769. While last month’s figures far eclipsed November’s sales of just 1618 Fiat 500s, the annual total is far below the company’s ambitions for the car -- Fiat had initially planned to sell 50,000 copies of the 500 in the U.S. and Canada, but with only 5392 sales in Canada, the Italian car attracted just 25,161 buyers in North America this year. The car’s poor sales may be why Fiat North America brand chief Laura Soave was ousted from her position in November.

Source: Chrysler

Kam
"Fiat’s 500 hatchback scored 2325 sales in December, which ups the car’s overall sales figure this year to 19,769...far below the company’s ambitions for the car" And who is surprised by these results for the 500? It's way too expensive and it is not as safe or well-engineered as its competitors. "Cute" will only get you so far in the market.

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