Chrysler Boosts Jeep Wrangler Hardtop Production Due to "Tremendous" Demand

#Jeep, #Jeep

As shocking as it may seem, Jeep Wranglers are now in "tremendous" demand, Jeep brand CEO Michael Manley revealed to Automotive News. In fact, they're so popular that dealers are running out of the best-selling hardtop version.

Before the huge demand increase, Wrangler hardtop variants made up 70 percent of the model's sales. Now it's more like 80 to 85 percent. To cope with the influx, Chrysler will boost production twice during April -- once in the beginning of the month and the other at the end. No exact dates were given.

Back in February, officials blamed the shortage on a "supplier constraint." Last August, Meridian Automotive Systems Inc. filed for Chapter 7 bankruptcy and likely was the main culprit. A new supplier has since taken over its operations and plans to make up for lost time.

Manley also mentioned that Wrangler customers can expect body-colored hardtops to hit dealers soon.

Last year, Jeep sold 82,044 Wranglers in the U.S. alone.

Source: Automotive News (Subscription required)

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