Chrysler April 2013 Sales Up 11 Percent

2014-jeep-grand-cherokee-front-three-quarters-view

According to the Chrysler Group, its U.S. dealers collectively sold 156,698 cars, trucks, and SUVs in April 2013. The automaker says that isn’t just an 11-percent increase year-over-year, but its 37th straight month of year-over-year sales growth, and its best April sales posting since 2007.  

Barring Chrysler, which posted a 13-percent drop when compared to last April, each of the Chrysler Group brand eked out an improvement in volume last month. Ram Trucks sales increased 49 percent, Dodge brand sales rose 18 percent, Jeep volumes crawled up by two percent, and Fiat even managed to post a small one-percent increase in April 2013.

WINNERS

Ram C/V: +110% Although it was outsold by its passenger variants, Ram’s windowless, cargo-friendly Grand Caravan posted a big percentage leap forward in April. Although only 715 C/Vs were sold, that’s more than double the number sold last April, and its best showing since last November.

Dodge Durango: +65%

We reported last month on the Durango’s third straight month of sales increases, and now we can report on a fourth. Dodge’s three-row SUV accounted for 5386 sales last month – that’s 55 units shy of its March 2013 volumes, but 65 percent better than the 3257 Durangoes sold in April of 2012.

Ram Pickups: +49%

Ram volumes dropped slightly from last month, but with 31,409 1500 and Heavy Duty models sold in April, Ram’s truck line remains the best-selling model line in the Chrysler Group portfolio. Although Chrysler was concerned first-quarter truck volumes would drop due to the launch of both the revised 2013 Ram 1500 and Heavy Duty models, that doesn’t seem to be the case. Thus far in 2013, Ram has sold 109,003 pickups, 20,413 more than it did in the same time span in 2012.

Jeep Grand Cherokee: +27%

Grand Cherokee volumes dipped ten percent in March as Chrysler tooled up for the revised 2014 Grand Cherokee; now that production of the new Grand Cherokee is under way, Jeep’s large SUV is seeing volumes rise once again. April sales rang in at 15,003 vehicles, nearly 2400 more than in March 2013. Year to year, that figure also amounts to a 27-percent increase. 

Jeep Compass: +23%

Jeep’s compact car-based crossover continues to sell fairly well, much to the chagrin of brand purists. With 4465 units sold, April was Compass’ second-best month in 2013, and a 23-percent increase year-to-year. Year to date, Compass volumes total 16,468, representing a 29-percent growth over the same time last year.

LOSERS

Chrysler 300: -47%

April proved to be the 300’s worst sales month in 2013 thus far. 4120 examples of Chrysler’s big, rear-drive sedan were sold last month, down from 5686 in March, 5023 in February, and 5325 in January. Year-to-year, the 300 is down 47 percent compared to the 7763 sold last April.

Dodge Grand Caravan: -13%

Although Dodge’s people mover saw an increase in volume in March, it didn’t carry into April. Last month, sales figures for the Grand Caravan slid from 11,110 to 9783 units. Year over year, which represents a 13-percent drop. Curiously, its Chrysler-badged sibling didn’t fare so poorly – with 11,224, the Town & Country’s April volumes grew four percent.

Chrysler 200: -6%

By volume, the midsize 200 had a banner month in April. With 12,492 sedans and convertible sold, April 2013 was the 200’s best month in 2013, and its best month in the U.S. since last May. That said, since Chrysler managed to move 13,343 200s in April of 2012, this posts as a six-percent slump year-over-year. Thus far in 2013, things look fairly positive for Chrysler’s aging 200, as total volumes have grown 10 percent to 49,377.

BRING OUT YOUR DEAD

Sales of Nitro, Caliber, and Dakota have finally trickled to a halt, but Jeep dealers continue to excise leftover Liberty models from their lots. 721 were sold in April, bringing the CYTD total to 5693. That’s a sizable drop compared to last year, but considering production ended in August 2012, it isn’t a horrid showing.

AND WHAT ABOUT VIPER?

Deliveries are of the 2013 SRT Viper halo car are finally underway. 60 Vipers were delivered in April, following three in March and one in February. Expect more Vipers to slither their way to impatient customers as we move forward into summer.

BEST-SELLING CHRYSLER PRODUCTS IN APRIL BY VOLUME

Ram Pickups:  31,409

Jeep Grand Cherokee: 15,003

Jeep Wrangler: 13,445

Chrysler 200: 12,492

Chrysler Town & Country: 11,224

Source: Chrysler

buyer's guide

Find vehicle reviews, photos, & pricing

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price

subscribe

new cars

Read Related Articles

TO TOP