NEWS: China-Only Rolls-Royce Phantom Dragon Edition Sells Out At $1.2 Million Each

January 17, 2012
Rolls Royce Phantom Year Of Dragon Profile
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China is full of good fortune, and Rolls-Royce has taken notice. The British automaker recently celebrating having its highest sales in its 107-year history, with most deliveries going to, not the U.S., but China, which is where buyers paid $1.2 million for a Phantom Dragon edition.
Bespoke from the trim to the rims, the Year of the Dragon Phantom features a gold dragon hand-painted on the side of each front fender, with the mythical creature also embroidered on the headrests.  Hand-stitched cushions for rear seat passengers also complement the lush interior, and the luxury car wears red on the inside and out, since red is the color of good luck in Chinese culture.
The British automaker hoped to attract more buyers with the special edition car by giving the Chinese people exactly what they want.  Rolls-Royce CEO, Torsten Mueller-Oetvoes, told Bloomberg that buyers in China want “marvelous embroidery work,” and it’s apparent the Phantom Dragon was dead on, as the luxury car sold out within two months.
China became Rolls-Royce’s biggest market in 2011, trading places with the U.S. The flip-flopping continues across the board, as the Asian country surpassed the U.K. as Bentley’s second largest market, while also becoming Maserati’s second-biggest.
Source: Rolls-Royce, Bloomberg
Rolls Royce Phatom Year Of The Dragon Edition Gold Dragon


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