Chevy Traverse Aims to Dominate Crossover Market

Automobile Staff
Share
2009 Chevrolet Traverse

While Toyota and Honda currently dominate the large-crossover market, Chevrolet aims to topple them with the new 2009 Traverse.

How will that happen?; Certainly, Chevy's larger dealer network may help the Traverse's sales, but a $2000 rebate to those who don't own GM vehicles may draw interest.

"We need to conquest," says Chevrolet brand manager Ed Peper.; "We need new fresh people."

Though Peper hopes the Traverse will draw shoppers away from similar offerings from Toyota, Honda, and Ford (the Highlander, Pilot, and Flex, respectively), that goal is complicated by GM's own lineup.; The Traverse competes against three other GM crossovers: the Buick Enclave, GMC Acadia, and Saturn Outlook.; All three use the same Lambda-platform underpinnings and, to an extent, compete in the same segment.

Arguably, the Traverse competes most directly with the Saturn, sharing similar content levels and sticker prices.; A base 2009 Traverse LT starts at $28,990, while a front-wheel-drive Outlook XE begins at $29,360. ; Source: Automotive News

DSOFOK
Beware Mom's and Families!!! Shame on GM.My 2009 NEW family SUV does NOT include a SPARE TIRE or even a donut. It does not even have a place, or the hardware to attach one!!!! This is unacceptable. It really doesn't matter that ONSTAR will send help if you have a flat...AS you have NO TIRE, you will have to be towed. THAT IS, whenever the tow truck arrives, to goodness only knows where, wait for a tire store to open, purchase a tire, then wait for installation!!!There goes a day or two of family vacation!! For only $700 dollars, our dealer, will add on this "luxury item." If you purchase a Traverse LS..keep in mind that you are only supposed to drive it in a city that has 24 hr towing and tire purchase options. FAMILY VACATIONS ARE NOT AN OPTION.
Magoosboyz
The new Traverse is going to be a big hit with medium sized families. It provides plenty of room with very good gas milage. We have some excellent pictures and information (http://www.2009-Chevrolet-Traverse.com) The production is under way and the release is slated for the end of this year!

New Car Research

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price

subscribe

new cars

Read Related Articles

TO TOP