When is a Chevrolet Camaro not a Camaro? When it’s sold in China. There, the retro muscle car receives a new name for a new market.
General Motors revealed today that in China, the Camaro will be known as 科迈罗, which is pronounced “Ke Mai Luo.” That sounds close enough to the original nomenclature, we suppose, although the phrase doesn’t exactly translate into anything substantial (MDBG suggests the characters represent a department, step, and to collect, respectively).
Details on the Camaro’s launch in China will be officially revealed at the Shanghai auto show in April, but we have learned of a few details. At this stage, it appears the V-8-powered SS and ZL1 models aren’t destined for the market, leaving Camaros -- er, sorry; Ke Mai Luos -- equipped with the 3.6-liter V-6 as the only choice, and priced from RMB 500,000 (roughly $76,000)
This isn’t the Camaro’s first venture into an Asian auto market. GM imports the Camaro to both Japan and South Korea -- the latter being a market where GM hopes to replace the beleaguered Daewoo brand with the Chevrolet marque. In both of those markets, however, the Camaro is still known (and sold) as the Camaro.