Brent Dewar Leaves Chevrolet, Replaced by James Campbell

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The executive shuffle at General Motors continues. Brent Dewar, Chevrolet’s general manager, announced his retirement today.

Citing a desire to spend more time with family and pursue other personal interests, Dewar’s retirement is effective April 1, 2010. Although Dewar won’t leave GM for another four months or so, his successor -- James M. Campbell -- is taking the reigns as Chevy’s general manager immediately. GM claims the two will work together to ensure a “smooth transition” as Dewar departs the company.

“During his 31 years with GM, Brent made a difference in multiple assignments, including key roles in Brazil and Europe, launching the award-winning American Revolution campaign and applying his environmental passion to drive the very successful gas-friendly to gas-free marketing strategy,” said Susan Docherty, vice president of GM sales. “We respect his decision to retire early next year to spend more time with his family, and want to thank him for his contributions. He will be missed.”

Dewar’s replacement, Campbell, joined GM in 1988 and held various positions in sales, retail incentives, marketing, and customer management. Most recently, Campbell was responsible for GM’s fleet and commercial vehicle operations.

“Jim has a strong track record of building relationships and partnerships with dealers and customers, and deep Chevrolet experience,” Docherty said. “His energy, drive for results and willingness to take risks are great assets for leading the growing global Chevrolet.”

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