Boxing Match: Kia Soul Crushes Competition, Scion xB Slips in 2011 Sales

#Kia, #Soul

Box cars are a niche product that have found their place in the market, and among the three in the segment, the Kia Soul continues to reign king – by a huge margin.

Kia had an excellent 2011 overall, reporting a whopping 36.3 percent year-over-year sales gain over 2010. A big part of that total was the Soul -- it was the company's second best-selling model, which overshot the 100,000 mark in 2011 with a total of 102,267.  This represents an astounding 52.4 percent gain over the totals for 2010, when 67,110 Souls were sold. Even in its first year on the market in 2009, the Soul still came in first on top of the Scion xB and the Nissan Cube, with 31,621 vehicles moved off the lot. With help from the old school Hamstars, and the lowest starting price of the three, the Soul train keeps charging ahead.

The once-hip Scion xB is showing its age, as 2011 sales for the box car totaled only 17,071 units, representing a 16.7 percent decrease over 2010. It seems as though the xB continues its ride down a slippery slope, as 2010 annual sales were also down 19.5 percent compared to 2009, when 25,461 units of the xB were sold. The fact that the five-door hatchback hasn’t seen a major refresh since 2008 could be partly to blame for declining sales, but it also seems as though the Soul has stolen the box-car thunder. 85,250 more Souls were sold in 2011 than the xB, and the Soul's 2011figure is about 60,000 more than the xB’s 2010 and 2011 annual volumes combined.

The quirky Nissan Cube comes in dead last, with 14,459 units sold in 2011. This represents a 37 percent decrease over 2010, when the Cube surprisingly managed to beat xB sales by roughly 2500 units with a total 22,968. Although it came in third for 2011, its performance in 2010 picks up a little bit of its slack. We wouldn't be surprised if, like in other markets, the advent of the similar-sized and equally funky Juke stole some of the Cube's thunder. When looking at combined 2010 and 2011 sales, the xB is still the biggest loser, as the Cube beats the xB by a hair with 46 units at a combined total of 37,427 vehicles.

Source: Kia, Nissan, Scion

Michael
Hi: I must say I agree, because I own one of the newer generation Toyota Scion XB's. Reading all the horror stories about the 2008-2012, I must admit I change my opinion! At some of the websites, people posted engine failure at 80,000 miles and oil consumption. Eventhough I only have 17,000 this should be the case with a car company that based it's reputation off of reliability, eventhough safety is not the issue, the things a tank! Michael
John Hess
Like all or most Toyota products, the motto is bilk the public for as long as possible by continuing to churn out out-dated cars and trucks that pale in comparison to the competition. For instance with the Scion XB, there is a 4 speed automatic transmission, a cheap attempt at a Blue tooth solution, XM is extra, no sunroof option, on and on. While we are at it, the same goes for the RAV4 and the Corolla, unless the buyer steps up and pays a lot more for the premium model, the middle level vehicles offer nothing accept Toyota's vaulted reliability. Step on to a Toyota lot and the sales people act as if they designed and built the cars and that unless you buy only Toyota, you will be getting a car that is unreliable, will have stepper depreciation and will pale in comparison. Toyota is a perfect example of a company with it's eye off the road....they continue to milk the public with outdated models that are boring, bland, and offer nothing in the way of creature comforts. Gee for 30K I can buy a RAV4 Sport that has run flat tires that cost 300 per tire to replace, has no Bluetooth, No upgraded stereo option, a plastic steering wheel, no NAV and a 4speed automatic (sort of sounds just like the XB, if you know what I mean....Kia may not yet be where Toyota is, but at least they are trying to build quality cars at a fair price and with the options most people are looking for.

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