It's that time of year again: automakers and aftermarket tuners alike are preparing to show off some tricked-out cars and trucks at the annual Specialty Equipment Market Association show in Las Vegas. Chevrolet has yet to detail what it's brining to the trade show, but did preview a host of show cars with a short YouTube video.
From what we can tell, Chevy may need several transport trucks to bring its fleet of custom vehicles. We'd plan on a number of tricked-out Silverado pickups, along with at least three Camaros and a pair of customized Corvettes. Although the vehicles will be one-offs and treated to wild, custom paint schemes, Chevrolet insists much of the parts and equipment used in the builds will be available to consumers as aftermarket accessories further down the road.
We're not too surprised to see Chevy tout its performance-oriented lineup at what has typically been a performance-oriented show, but given Ford's using SEMA to tout the creative versatility of its new subcompact Fiesta, we're a little puzzled that GM isn't trying to do the same with the new 2011 Cruze. Expect more details on Chevrolet's SEMA vehicles to emerge closer to November 2, when the SEMA doors open and the craziness begins.