Need a way to kill time while sitting at your desk? Don’t let the boss catch you, but you might want to go play with Ford’s new interactive build tool for the 2012 Mustang.
Until now, Ford’s Mustang configurator was more a shopping tool than an interactive plaything -- you could spec a car out any which way you wanted, but choices were limited to factory features and a couple of dealer-installed options. The new customizer is a separate web page, and combines factory options with accessories from a variety of sources, including Ford Racing and Roush.
Start with one of the Mustang’s four models (V6, GT, Boss 302, or GT500) and digitally customize it to your heart’s delight, adding things like racing stripes, giant wheels, or strips of chrome. When you’re done, click the Car Summary button and you’ll be presented with a list of your customizations and where they came from: a Ford factory hood, Roush graphics, an SVT concept design of wheel.
If you’re feeling social, Ford’s site lets you view your creation from any of five different angles and then publish those images to social networks like Facebook or Twitter. Not social enough? Ford will let you go one step further by engaging something called battle mode, which links the virtual Mustang to your Facebook profile and lets you compete against other Mustang fans’ digital car creations for digital votes.
Ford says it will officially launch the configurator on the 20th, but we were able to access it this afternoon (from our work computers, naturally), where we built the model you see above. It’s a stunning sight to behold, if we can say so ourselves.
Play with the customizer yourself by clicking HERE. Let us know what you think about it (or what you put on your digital Mustang) in the comments below.