BMW Adds 1 Series M Coupe to Build Your Own Section, Enthusiasts’ Productivity Goes Down

#BMW, #M

The 2012 BMW 1 Series M Coupe is starting to show up at dealerships this month, and to help satiate the appetites of enthusiast buyers, the automaker has added the 1 M to the build your own section of its website.

However, BMW has left little customizing up to the buyer. In fact, the options list looks like something out of Henry Ford’s book. Starting at $47,010 including destination, exterior color choices come in Alpine White or two metallic hues at $550 a pop, either Valencia Orange or Black Sapphire. Inside buyers can have any color they want, as long it is black leather with orange stitching with black alcantara accents.

Some choice is allowed with the two option packages, somewhat. For $2400 the premium package adds auto-dimming mirrors, lumbar support, BMW Assist telematics with bluetooth, power front seats with driver memory, ambient lighting, and an iPod/USB adapter. The convenience package nets BMW’s iDrive infotainment system with navigation, rear park-distance control, an anti-theft alarm system, Comfort Access keyless entry, and the premium package. The convenience package costs $2700 on its own, but since it adds the premium package the true cost is actually a healthy $5100.

The standalone options list consists of heated front seats ($500), a Harmon Kardon surround sound system ($875), satellite radio with a one-year subscription ($350), and full iPhone integration through the BMW Apps ($250) system. Check all the boxes and a fully-loaded 1 Series M Coupe comes to a grand total of $54,635, including the $875 destination.

A quick reminder on the 1 Series M Coupe -- based on the 1 Series coupe, the 1 M adds the turbocharged 3.0-liter inline-six making 335 horsepower and 332 pounds-feet of torque out of the 335is, gaining an additional 35 horsepower and 32 pound-feet over the 135i coupe. The only transmission option is a six-speed manual sending power to the rear wheels. The 1 M will blast from 0 to 60 mph in 4.7 seconds and onto an electronically-limited top speed of 155 mph. The majority of the chassis components are carried over from the M3 coupe, necessitating the wider stance and more aggressive front and rear fascias.

We outfitted our dream 1 Series M Coupe in Alpine White with both option packages, heated seats, and the Harmon Kardon system, bringing our total price to $53,485 including destination. Though option choices are few, what would you pick if you could have a 1 M? Let us know in the comments section below.

Source: BMW

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