BMW: 80% of 1-series Owners Don't Know They Have Rear-Wheel-Drive Cars

A disheartening majority of BMW 1-series owners believe their car is front-wheel drive. Eighty percent, in fact. This startling stat came straight from company CEO Norbert Reithofer during a conference call with analysts last week, Automotive News reports.

When asked whether the announced introduction of front-drive BMW models would confuse customers of a rear-drive-only brand, Reithofer said that 80 percent of 1-series owners already thought their car was front-drive. He added that the statistic was "quite a surprise" to BMW, but did not express concern. Instead, the lack of consumer interest means implementing a front-wheel-drive vehicles could be easier for the brand.

Last week, BMW announced that it will introduce front-drive vehicles into its lineup in 2014. With a platform from the third-generation Mini, the vehicles would range from minicars to compacts, according to BMW development head Klaus Draeger.

Source: Automotive News (subscription required)

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