Ford Motor Company reported significant sales gains for many of its new products in August, driving monthly sales up 11 percent versus August 2010, to 175,220 total vehicles. The Ford Explorer and Fiesta, and Lincoln MKZ all reported significant sales gains, too.
Ford – 167,214 sales, up 16.1 percent
Ford’s volume leader continued to be the F-Series line, with sales of 48,795 units representing a 2.4-percent year-over-year increase. The new Ford Explorer posted the brand’s biggest sales leap, with volume up 300.2 percent to 9901 sales last month. The Fiesta enjoyed a leap of 76 percent to 5833 sales in August. Focus sales dropped 8.9 percent, to 14,093 cars, which Ford attributes to tight inventory; the Fiesta and Focus are the quickest-selling cars in Ford showrooms. Sales of the Taurus fell 2.6 percent year-over-year to 4991 cars sold.
Amazingly, sales of the Ford Crown Victoria rocketed up 140.8 percent year-over-year, to 4879 total last month. The aging Crown Vic is going out of production, but as it’s favored by police departments and taxi firms, it’s likely those fleet are buying up all the Crown Victorias they can find. Sales of the Ford Ranger compact pickup also swelled 48.8 percent over August 2010, which adds up to 6192 units.
Lincoln – 8006 sales, up 24.5 percent
After a 40 percent year-over-year sales gain in July, Lincoln again posted positive sales results. The numbers were headlined by the MKZ, which saw sales climb 50 percent year-over-year to 2337 units. MKS sales increased 34.8 percent to 1498 in August, while MKX sales grew 14.9 percent to 1971 units. Sales of the MKT fell 33 percent, with just 408 copies finding homes in August; Navigator sales dropped 2.3 percent to just 596 units.
The Lincoln Town Car, which is essentially a reskinned version of the Ford Crown Victoria, recorded a 45 percent sales increase over August 2010, to 1196 cars. As it’s often used for livery duty, we think the Town Car sold briskly for the same reasons given for the Crown Victoria -- fleet buyers are snapping them up before supplies are exhausted.