Marchionne: “Better than 50-Percent Chance” for a Jeep "Pickup Truck"

Rumors and speculation on a Jeep pickup truck have been floating around for years. According to a recent report, it seems Chrysler CEO Sergio Marchionne is sold on the idea, but doesn’t want to label the vehicle as a truck.

In a remarkably candid discussion with journalists at the Detroit Auto Show, Marchionne said in a roundtable discussion that there’s a good chance the alleged future Jeep truck will enter production. PickupTrucks.com was on scene to catch his remarks.

“I like that vehicle [2005 Gladiator concept],” said Marchionne. “I liked it the first day I saw it. There’s a better than 50-percent chance that you’ll get one. Regardless of what Ram says. They’re totally peeved off at the fact that we’re going to have anything that looks like a pickup truck with a Jeep badge on it. I actually think that there’s space for it.”

Based on the words of the head honcho himself, there appears to be some in-house sparring between the Chrysler Group’s two utility brands, which could lead to some interesting product plans down the line. Marchionne is currently calling the purported Jeep truck a “multipurpose vehicle,” but it’ll definitely have a truck bed in the back. As of now, the Wrangler remains the popular pick for providing the underpinnings.

“I said [yes] to a multipurpose vehicle out of Jeep,” continued Marchionne in response to a journalist query on the Jeep truck. “With something that they call a truck bed.”

Whether Marchionne calling it a truck or not, be sure to check back for future developments on this long saga involving the long-reputed Comanche successor.

chimpa
However, The rumors aside, I love this vehicle right from my childhood. It is quite good for towing.
Robert Enquist
If it fits in my garage and if can tow, I will be the first in line. Put some guts in it. Thanks rwe
Jack
Splitting hairs but the scrambler was basically just a 2 door unlimited with a different top, I think the comanche was closer to the concept. This article gives a little insight into how Chrysler got themselves into the hole, the public has been asking for that gladiator concept for six years now and they argue over semantics. Since their so worried about stepping on corporate toes, I'll make it easy for them ... If you do not make a Jeep "pick up" I will not buy another chrysler product.
DC Skier
A truck based on "Wrangler underpinnings" sounds a lot more like the successor to the Scrambler than the Commanche. A Grand Cherokee-based Commanche would be competition against a Ram and a Liberty-based Commanche would be competition against a Dakota. A Wrangler-based truck would not compete against anything Dodge offers.

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