Buyers interested in the emerging super SUV class should take note: Eterniti is providing a first look at its upcoming Artemis SUV at the Beijing auto show this week. The London-based company is hard at work readying its super SUV, which it says will be on sale in the fall of this year. The Eterniti Artemis will compete with luxury SUVs on the way from Bentley, Lamborghini, and Maserati.
No details have been released about the Eterniti Artemis' underpinnings, but the size and profile suggest it is based on the Porsche Cayenne SUV. Eterniti says the Artemis offers plenty of legroom for a limousine-like feel. Rear passengers are pampered with heated and cooled, reclining seats, a drink cooler, and iPad holders. Eterniti says the SUV handles better than conventional executive sedans while offering increased ground clearance on poorly maintained roads.
The Eterniti Artemis can be custom ordered with a wide variety of interior and exterior options and colors. The cabin is filled with high-quality leather, carpet, and lambswool rugs. Buyers can choose from natural wood, piano black, or carbon fiber trims as well as sunroof and headliner styles. Hand-built composite body panels reduce weight. Owners can choose from multiple styles of 23-inch lightweight, forged alloy wheels wrapped in massive 315/25 tires. For what it's worth, the Lamborghini Urus concept rides on 24-inch wheels wrapped in 305/35 tires.
Another hint at its possible Cayenne underpinnings is the Artemis’ twin-turbo 4.8-liter V-8 cranking out 553 lb-ft of torque and just under 600 hp. Eterniti claims the super-SUV can hit 62 mph in 4.5 seconds and continue on to a top speed of more than 180 mph. The 2012 Porsche Cayenne Turbo, which already has a base price above $100,000 in the U.S., suffices with 500 hp and 516 lb-ft of torque. Eterniti says the Artemis will cost the equivalent of 210,000 pounds ($339,000 U.S.), or more than twice as much as the Cayenne S in the UK. As for China, Eterniti plans a "unique pricing strategy" for that market.
Eterniti is currently taking orders for the Artemis at its European (London) and Asia-Pacific (Hong Kong and Taipei) sales operations. Do you think the Eterniti Artemis should be offered in the U.S. as well?