Beijing 2012: Chrysler Makes China Comeback 300 Ruyi and Jeep Wrangler Dragon Concepts

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It’s only been about three years since Chrysler has been absent from the Chinese market, but it is making a grand re-entry with two models designed specifically to appeal to China’s large and growing middle class. Addressing the market’s high demand for both large sedans and SUVs, the company is debuting the Chrysler 300 Ruyi concept, and Jeep Wrangler Dragon Concept.

Chrysler 300 Ruyi Concept

The ruyi is a Chinese symbol of prosperity, taking the form of a curved decorative object, such as a scepter. The Chrysler 300 Ruyi concept features a Maximum Steel paintjob with dark chrome accents on the exterior door handles, grille surround, and lower grille tracer. The ruyi-inspired polished grille features dark chrome throats, and the window glass is tinted to complement the paint color. The exterior is finished off with a ruyi character badge on the trunklid, and a ghosted speed stripe along the character line. The 22-inch alloy wheels with curved spokes are unique to the concept, and feature curved spokes with a dark chrome pockets, and Chrysler’s wing logo on the center cap.

On the inside, the black chrome theme continues with the finish adorning the center and outer dash vents, navigation screen surround, gauge rings, steering wheel rim and door handles. Machined metal accent trim adorns the center console, door panels and steering wheel spokes.

The upholstery features light-toned leather with suede inserts and side bolsters with contrasting French stitching, black piping, and a ruyi-inspired cloud formation embossed on the seatbacks. The Chrysler 300 Ruyi is powered by the 3.6-liter Pentastar V-6 engine and eight-speed automatic transmission.

 

Jeep Wrangler Dragon Concept

The Jeep Wrangler Dragon design concept is based on a Wrangler Unlimited Rubicon with a black body-color three-piece hard top. The black paintjob is highlighted with bronze-gold detailing on the front grille slats, headlamp surrounds and Jeep badges.

Although dragons and Wranglers might not seem like a natural combination at first glance, Chinese dragons are symbols of the natural world, and symbolize potent and auspicious powers over water, rain, winds and severe weather phenomena.

To help the Wrangler Dragon deal with whatever severe weather it encounters, it features 35-inch off-road tires mounted on 18-inch matte black five-spoke alloy wheels with a bronze-gold high-gloss outer edge. The bronze-gold theme continues with a pad-printed engine cover, bolts for the fuel-filler door and the taillamp assembly, and a Chinese dragon character side badge and wheel center caps.

Although the Rubicon is usually the tough, trail-ready model, the exterior of the Dragon concept has painted fenders, and a gloss-black applique on the front bumper. A tone-on-tone dragon decal starts on the hood and runs down the driver’s side of the vehicle.

But if that’s still not enough dragon for you, the carbon-fiber under-hood insulator features a dragon motif, and there’s another on the gloss-black spare tire cover. black-finish LED exterior lighting with aftermarket projector headlamps, fog lamps, turn lamps and taillamps and a Mopar fuel-filler door round out the exterior details.

The interior features black leather seating surfaces with bronze-gold accent piping and stitching and Magic Wand metallic leather on the side bolsters and the sides of the headrests. A laser-etched dragon pattern adorns the front of the headrests. Dragon-scale patterned bronze-gold leather also covers the outside edges of the seats and front center arm rest.

Unusually elegant for the outdoor-oriented Wrangler, the interior also features high-gloss piano black instrument bezels, bronze-gold accent trim on the steering wheel spokes, instrument cluster, passenger-side dashboard grab handle and door handles, with gold accent stitching on the leather-wrapped door bolsters. Even the front and rear floor mats get the dragon treatment.

As Jeep has a tendency to do, the Jeep Wrangler Dragon is being introduced as a “concept” but the brand is hinting that it could eventually go into production if there is enough customer demand. Considering how significant a market China is, don’t be surprised to see Wrangler Dragons roaming the streets of China in the near future.

Source: Chrysler

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