The Zero is MG's concept version of the automaker's upcoming subcompact entry. A toned-down take on this show car, which debuted at the 2010 Beijing Auto Show today, will become the MG3 and be sold first in China during the second half of 2010, Autocar reports.
We're not sure what the concept's Zero name refers to, but don't expect the production car to sport an all-electric zero-emission powertrain like the Nissan Leaf. The MG3, Autocar says, will offer the same 1.3- and 1.5-liter four-cylinder engines in the Roewe 350 that make 67 and 107 horsepower, respectively.
“MG Zero is crucial to the development of the brand globally, as it gives clear direction for the future beyond the current products," said Guy Jones, MG Motor UK sales and marketing director, in a statement on MG's Web site.
The boldly styled MG Zero has a wraparound greenhouse that gives the car added appeal. The dark-finished huge alloy wheels and red brake calipers are great too, but we'd bet against those extras making it to production.
The lower grille takes its cue from the octagonal MG badge, which also forms the base of where the hood flares toward the windshield. Aston Martin-like handles lead to an interior with lots of red accent lighting and a flat-bottom steering wheel. MG is proud of what it calls the "floating console," which seems to be an extreme application of the floating center stacks found in Volvos over the last few years.
In the back, a racy diffuser has one large exhaust pipe in the middle, while the black-covered taillights work well with the concept's white paint.
MG says the Zero concept is about 4 meters long -- just a couple inches shorter than the American market Honda Fit. Would a car like the MG Zero resonate with American buyers? We're not so sure, but have your say in the comments section below.
Source: MG, Autocar