Looking to expand their appeal, Audi will bring an official display to the SEMA aftermarket show for the first time in 2010.
"We're thrilled to be a part of the SEMA experience, and look forward to turning heads with our vehicles, demonstrations, and a sophisticated lineup of After Sales and electronics products that enhance connectivity and entertainment," said David Tait, Audi's lead After Sales executive and spokesman on the SEMA project.
Audi won't just be showing off factory-backed doo-dads, either. In the finest SEMA tradition, they'll also be bringing some custom cars. The first, we've shown you before -- the Autonomous Audi TTS Pikes Peak driverless hill climb car. Audi will even give a demonstration of the car outside the show hall. The second is the Audi R8 Custom Spyder by STaSIS Engineering, which has turned the V-10 supercar into a bonafide monster by supercharging it to 710 horsepower. Tait is also promising "a few distinctive, concept items on the stand that definitely won't disappoint the unique SEMA audience," as well as Audi-branded extreme sports clothing and gear.
"We think Audi owners will be delighted to learn about our new technologies that will enable them, in cooperation with Audi dealers, to personalize their Audi vehicles in exciting and interesting new ways," Tait said. "Our show cars will represent the pinnacle of what owners can do with an Audi, and unleash a variety of opportunities for our vendors, as well."
Stay tuned for complete coverage of the 2010 SEMA show live from Las Vegas on November 2 through 4.