Audi, BMW, Mercedes, Porsche and VW All Up in August, Diesels Surprise Hits

The Germans had a good time in the United States in August. Audi, BMW, Mercedes-Benz, Porsche and Volkswagen are all reporting sales gains for the month, while BMW’s Mini is the sole automaker reporting a downturn. An interesting factoid for August: Audi, Mercedes and VW all reported a significant increase in diesel sales. BMW didn’t report its diesel sales, while Porsche and Mini don’t currently offer any diesel models in the U.S.

Audi – 10,201 Units, Up 11.1 Percent

Audi reported that its sales were up 11.1 percent year-over-year last month, giving the Ingolstadt-based company its eighth straight record setting month of 2011, and its fourth-best month of all time. Topping Audi sales was the A4. Audi sold 2623 A4s last month, which, however, is down 8.3 percent over August of last year. Sales of the A6, A7 and A8 are all going strong: the A6 and A8 both have reported year-over-year gains of 36.4 percent, and 392.6 percent respectively. The new for 2012 A7 sold 703 examples last month, bringing the year-to-date total to 3404. Fairly significant were Audi’s diesel sales last month. Of the 720 Q7s Audi sold, 45.5 percent of them were equipped with diesel engines. The A3 TDI also accounted for a staggering 69 percent of the 764 A3 hatchbacks sold.

BMW – 20,815 Units, Up 6.5 Percent

BMW reported that it had a 6.5 percent increase in sales in August. BMW’s biggest seller by volume is, and remains to be, the 3 Series. Even with the next-generation 3 Series just around the corner, BMW managed to sell 8775 3ers last month, up 5.2 percent over 2010. The all-new 5 Series also proved to be popular last month, posting a 40.9 percent gain, with 4294 cars sold. BMW’s biggest volume sellers by far were its SUVs: of them, the X3 posted the biggest gains, with a 167 percent increase year-over-year.  The X5 was the biggest seller with 2944 sold, while 492 X6s found homes, an 11.8 percent increase year-over-year.

Mercedes-Benz – 20,728 Units, Up 5.4 Percent

Mercedes-Benz is reporting that sales were up 5.4 percent last month. Mercedes’ two biggest sellers were the E-Class and C-Class; it sold 5628 E-Class’ and 4728 C-Class’. Even with the E-Class and C-Class being the top two models, it’s still reporting that E-Class sales are down 4.3 percent from last year, while C-Class sales are down 22.5 percent. Part of the reason for the decline in C-Class sales might be because customers are waiting for the new 1.8-liter turbocharged I-4 or the 3.0-liter and 3.5-liter direct-injected V-6s. Third in total sales was of the M-Class which reported an 11.4 percent drop year-over-year, although the all-new 2012 model is just arriving at dealerships. Not all at Mercedes was was on the outs: leading the Mercedes sales charge was the new CLS-Class. Mercedes sold 165 CLS’ last month, an 810.7 percent increase over last August. The SLK-Class, G-Class, and Sprinter all posted triple digit gains last month. Sales of the SLK were up 138.6 percent, sales of the G-Class were up 118.8 percent and Sprinter van sales were up 117.7 percent year-over-year. Mercedes reported that its diesel sales were up 14.7 percent for the month.

Mini – 3109 Units, Down 29.7 Percent

Of all the Germans, BMW’s Mini had the roughest month. Mini only sold 3109 vehicles in August, as compared to the 4425 over the same period last year. "Lack of inventory slowed Mini sales in August due to our annual model year change over in July," said Mini USA vice president Jim McDowell. Mini’s bread and butter remains its Cooper Hardtop, of which 1569 found homes last month. Mini’s second biggest seller is its all new Countryman crossover; it sold 642 Countrymans (Countrymen?) last month.

Porsche – 2184 Units, Up 7 Percent

No surprise here – Porsche’s 7 percent sales gain was lead by the Cayenne and Panamera, both of which have boosted sales totals since their introductions last year. Porsche sold 882 Cayennes during the month of August, and 529 Panameras over the same period. Rounding out the sales were 470 911s, and 303 Boxsters and Caymans.

Volkswagen – 25,232 Units, Up 10.4 Percent

Volkswagen sales were up 10.4 percent in August, even with the unexpected earthquake on the east coast, and Hurricane Irene which it says hurt sales. Like Audi and Mercedes-Benz, Volkswagen is reporting that its diesel models did well last month: it reports that 24.4 percent of all August sales were of TDI models. VW’s new Jetta’s 12,206 August sales give the Jetta a 55.5 percent gain year-over-year. The GTI hot hatch also had sales on an upswing last month, seeing a 59.5 percent rise year-over-year.  VW also says that the Touareg is selling exceptionally well, with 581 Touaregs finding homes last month, a 140.1 percent increase year-over-year. Volkswagen’s slowest seller was its Passat with 314 models sold. This doesn’t come as a surprise to us considering the fact that VW is likely currently selling off remaining inventory of 2011 models as it prepares to bring the all-new 2012 Passat to market.

Source: Audi, BMW, Mercedes-Benz, Porsche, Volkswagen

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