Aston Martin Cygnet Gets the Axe, Sales Total Fewer Than 150

2011 Aston Martin Cygnet front three quarter motion

Despite not packing a V-8 or V-12 engine, the Aston Martin Cygnet was still graced by the brand's wing badge. Now, after three years on the market, Automotive News reports the gussied-up Toyota will cease production.

Aston Martin confirmed to Automotive News that its two-door city car based on the Toyota iQ (or Scion iQ in the U.S.) has been dropped from the lineup. During the Cygnet's three-year production run, Aston sold fewer than 150 units of the 37,995-euro (around $52,000 U.S.) subcompact in the U.K. The brand had hoped to sell 4000 per year to affluent, style-conscious city-dwellers. The Cygnet was supposed to lower Aston's average CO2 emissions to meet European Union regulations.

The car received bespoke exterior styling and a hand-crafted interior from the same Gaydon factory where other Astons are built, but no mechanical changes were made to the iQ's 97-hp, 92-lb-ft 1.3-liter I-4. It's unclear if anyone will mourn the loss of Aston Martin's rebadged Toyota, but with a production run of fewer than 150 units, the car that was supposed to be a volume model may attract oddball collectors in the future.

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Aston Martin should really hire ANYONE ELSE as their product planner.

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