Armor All Announces Custom Shield Coating Spray-On Film

Automobile Staff

Car-care product manufacturer Armor All has released a new type of vehicle protection film that it says could replace ugly, bulky fabric vehicle "bras." The Custom Shield Coating is a spray-on film that will protect a car's paintwork against rock chips and other damage for up to three months.

The water-resistant Armor All film is simply sprayed onto a car, where it solidifies into a thin protective layer. When the owner is ready to remove the film, it can be peeled off by hand -- no tools are necessary, and the Custom Shield Coating leaves no residual marks on a car. Armor All says the film can be used on hoods, front fascias, rocker panels, or even wheels to protect from dirt and scratches.

In addition to a clear version that will be almost imperceptible, Armor All will offer the Custom Shield Coating in opaque black and white coatings. The idea is that owners can customize their car at the same time as protecting it, perhaps by applying racing stripes or spraying the coating through stencils.

Armor All Custom Shield Coating is available now online or at most major car parts stores. It starts at $16.99 per spray can.

Source: Armor All

Why can't it be transparent?  I don't want a black "bra" on the hood of my car.  Also, if you have to replace this stuff every three months, it is just an annoyance.  Might as well just get the "bra".   My Outback is 9 years old and after 94,000 miles the hood has no blemishes (and no bra).  And (this is the kicker) my car has never been waxed.  I sincerely believe that waxing a car that has clearcoat paint does only one thing, and that is to remove the clearcoat.  The auto manufacturer has already applied a permanent "custom shield", why wipe it off?
Jake Holmes
@ed124c There is a clear version of this product available, in addition to the white and black options. 

New Car Research

Find vehicle reviews, photos & pricing

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price


new cars

Read Related Articles