April Sales Hot for Germans - Benz, BMW, VW, Audi Report Increases

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Volkswagen sales shot up 31.5 percent during April thanks to strong gains from models such as the Beetle, GTI, and Passat. The diesel TDI models also did well and accounted from 21.3 percent of the brand’s sales last month, up 35.2 percent compared to April 2011.

“The demand and enthusiasm for our products continues at a strong pace and we are beginning to see the fruits of our investments pay off, marking the best April in over forty years,” said Jonathan Browning, President and CEO, Volkswagen Group of America.

Audi and Mercedes-Benz also experienced double-digit gains, with jumps of 15 and 23.8 percent respectively. Like Volkswagen, both brands cite strong diesel sales across the board. Finally, BMW had a gain of 12.0 percent.

Mercedes-Benz’s Hots:

C-Class: In terms of volume, the C-Class was Mercedes-Benz's best-seller. The brand sold 6424 units last month, which is 22.8 percent more than in April 2011.

M-Class: The all-new M-Class SUV is sporting new sheetmetal and higher-quality interior materials. Not surprisingly, sales are improving with 3057 M-Class SUVs sold last month, a jump of 53.6 percent compared to last year.

CLS-Class: The new CLS also continues to do well for Benz with 647 units sold last month compared to just 104 units during the same month last year.

SLS AMG: If you’re starting to see more SLS gullwings and convertibles out on the street then here’s why: Benz sold 104 units last month, which is nearly double the same period last year.

Mercedes-Benz Not-So-Hots:

S-Class: April was not a good month for German flagship sedans, including Benz’s S-Class. Sales of the big Benz totaled 948 last month, a drop of 12.3 percent.

R-Class: The brand’s crossover/minivan is exiting the U.S. market due to poor sales. Last month, Benz sold just 131 R-Class units, down 32.8 percent from April 2011.

BMW’s Hots:

6 Series: BMW’s new large coupe and convertible experience the biggest gains last month with 513 units sold. That’s 92.9 percent more than in April 2011.

X5: BMW’s largest SUV continues to sell well with 3561 units sold during April, a jump of 50.9 percent compared to the same period last year.

3 Series: As expected, the long-running benchmark in the compact luxury segment is selling well after its redesign with 9003 units sold, a jump of 20.8 percent compared to April 2011.

BMW’s Not-So-Hots:

1 Series: The compact and spunky 1 Series slipped quite a bit last month. BMW sold just 741 1 Series coupes and convertibles, which is a 38-percent drop compared to April 2011.

7 Series: BMW’s flagship sedan also slipped, with just 516 sold during April. That’s a 32.1-percent drop compared to the 760 units sold during April 2011.

X6: The uniquely styled X6 found its way home to 405 customers last month, which is a 22.4-percent slide from April 2011 when BMW sold 522 X6 SAVs.

Audi’s Hots:

A6: The midsize luxury sedan market is hotter than ever and the A6 appears to holding up well against the competition. Audi sold 1565 A6 sedans last month, which is a whopping 136.8 percent increase from April 2011.

Q5: The handsome Q5 SUV found its way home to 2462 customers last month, a 24.5-percent jump from the same period last year. An updated 2013 Q5 is coming soon, so expect sales to continue its upward trend.

Q7: The Q5’s larger sibling experienced a more modest jump of 12.3 percent with 887 sold. Audi states that the Q7 TDI accounted for 31.0 percent of the large crossover's April sales.

Audi’s Not-So-Hots:

A4: The refreshed 2013 Audi A4 can’t come soon enough. Last month, sales of the compact sedan totaled 3108, which was a 6.6-percent drop compared to April 2011.

A8: The brand’s flagship sedan slipped 28.7 percent last month with just 358 units sold. The S8, which is due this fall, could provide a sales boost for the large sedan.

Volkswagen’s Hots:

Golf/GTI: VW’s hatchback duo continues to perform well for the brand with 3876 units sold during the month of April, an increase of 14.6 percent. And, the automaker says, the sporty GTI had its best April ever.

Beetle: The people are increasingly warming up to the new Beetle, which found its way home to 2065 customers last month, which is 96 more compared to March.

Passat: The reimagined midsize sedan continues to break records for VW. The sedan had its best sales month ever with 10,096 units sold, about even with the 10,032 Passats sold during March. The diesel model accounted for 20 percent of total Passat sales and that number is expected to reach 25 percent once supply reaches demand, according to Browning.

Volkswagen’s Not-So-Hots:

Tiguan: With new compact SUVs debuting from automakers like Mazda and Ford, it appears consumers are favoring the competition over the Tiguan. VW’s smallest SUV slipped 16.4 percent last month with 2333 units sold.

Jetta SportWagen: Sales slipped 37.6 percent for the Jetta wagon, with 1904 sold -- still more than the Golf and GTI, when counted separately.

Source: Mercedes-Benz, BMW, Audi, Volkswagen

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