Aiming for the Sky? Dodge to Discontinue Cross-hair Grille in the Near Future


Dodge and its signature spilt cross-hair grille design will part ways according to brand CEO Ralph Gilles. The grille will remain part of the Ram brand as it at and Dodge part ways.

The front grille is typically one of the first things our eyes are drawn to as a vehicle approaches, and automakers go to great lengths to insure we associate the grille’s design with their respective brand. For the last twenty years Dodge vehicles have worn the unmistakable cross-hair up front, but that will soon change.

"We did as much as we could with the split cross-hair grille," Gilles told Automotive News. The Dodge brand is “going a different way.”

The entire 2011 Dodge lineup incorporates the crosshair-grille, but the indicative design will soon be phased out from Dodge styling as the automaker is moving in a different direction. There’s no word on the future styling trends at Dodge, but the recently unveiled 2011 R/T models may hold the key to a an even more masculine future design language.

Apparently the decision came shortly after the split with Ram, but it was too late to change the revised styling of the 2011 lineup. Ram trucks will retain the iconic grille for the foreseeable future with Gilles stating that the decision to keep the cross-hair with Ram was “a no brainer.”

Will you miss the cross-hair grille on Dodge products, or do you welcome the change? Sound off in the comments section below.

Yes . Anything but the current look . But the 300C is ok as is .
I want to see what Fiat has up it's sleeves because I like what I see so far. The only thing I wish is that Dodge would move faster to get ideas out. The new interiors muscle and Charger SRT styling is an all out Bad Ass "MAN CAR". Charger SRT a real version of super heros lower darkened chin says is it's version of dark shades, if there is something that is a step up from that I say, "Keep it comin'". I won't as much miss the cross hairs just as long as the attitude stays masculine/powerful!
I like the grille. It screams "America". It screams " I'm Bad A--". With merging with Fiat, I see another American product being phased out like everything else.
I personally like the new Chrysler grille and the Dodge cross hair theme. However, I am not opposed to a change if it is an improvement imo. Opinions are like lots of other things. Most people have them and they all stink. Hopefully Dodge will be given a new grille that will appeal to most and that can be evolved into the future like BMWs twin kidney grille to maintain the desired identity recognition without having to come up with a new iteration every decade or so.
Let's hope the Dodge vehicles receive a grille that's a bit more distinctive, stylish, and memorable than the grille-treatment the "new" Chrysler vehicles got saddled with.
Thank God !

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