The pony car wars continue, and according to General Motors, it’s the valiant hero. The automaker says nearly 75,000 2010 Camaros have rolled off dealer lots since the car’s launch early last year, and the sales pace shows virtually no signs of slowing.
In February, Camaro sales were 21 percent stronger than the month before, and GM claims last month was the ninth consecutive month the car outsold the Ford Mustang, Nissan 370Z, and Dodge Challenger. That kind of volume has seen the Camaro’s home plant in Oshawa, Ontario, Canada, work Saturday overtime shifts to keep supply in line with demand.
“Traditionally, we expect to see a dip in sales for rear-wheel-drive performance cars over the winter,” Chevrolet Performance Cars marketing manager John Fitzpatrick said in a statement. “But demand for Camaro shows no sign of slowing down, particularly in the Sun Belt.”
Other interesting Camaro sales statistics: GM says that roughly 25 percent of total 2010 Camaro sales have been in traditionally sunnier states -- Texas, California, and Florida – and six of GM’s top-ten Camaro dealers are also located in Texas. What’s more, a significant number of vehicles traded in on new Camaros were non-GM vehicles.
“We’re beginning to see owners of performance cars like Mustang and 350Z trading in their cars to get behind the wheel of a Camaro,” Fitzpatrick said. “To me, that’s an incredible testament of the appeal, and performance, of Camaro.”
General Motors' combined sales – including GMC, Chevrolet, Buick, and Cadillac -- were up 32 percent in February versus the same time in 2009.
Source: General Motors