2014 Subaru Legacy, Outback Undercut Competition's Prices

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Subaru has announced pricing for the 2014 Legacy and Outback, keeping the two cars' base sticker prices at the same point as 2013. That means the Legacy will start at $21,090 and the Outback will start at $24,320 – with both cars undercutting all of their main competition.

The Legacy competes in the hotly contested midsize sedan segment. While it may not be the sales leader, it is definitely the price leader with its 2014 pricing coming in just $550 less than the Volkswagen Passat. Even when equipped with the optional $1000 continuously variable transmission, the Legacy is still the second-cheapest midsize sedan on the market; the least-expensive competitor is the Hyundai Sonata, which retails starting at $21,990, just $100 cheaper than the Subaru. When the Outback is stacked up against its rivals, there is no question that is has the lowest base price: even when equipped with the optional CVT (also a $1000 option like the Legacy), the Outback still undercuts the Toyota Venza by $4200 and the Honda Crosstour by $3565.

However, unlike all of the competition, both Subaru models come standard with all-wheel drive. In the sedan segment, only the Ford Fusion offers all-wheel drive, but opting for it requires buyers to step up to the top-spec Titanium trim. Both of the Outback's main competitors offer all-wheel drive as an additional option, but neither one of them offers a manual transmission. The Legacy is also only one of four sedans in its segment to offer a manual transmission. The six-speed manual is offered on the base 2.5i versions of both Subarus and the Outback 2.5i Premium, which use a 173-hp 2.5-liter boxer-four. The CVT is also offered with the 2.5-liter as an option. Buyers wanting more power can opt for the 3.6-liter flat-six, which is good for 256 hp and mated to a five-speed automatic.

Subaru has also added more content to the mid-level Premium trim – the previously $500 All-Weather Package – containing heated front seats, heated side mirrors, and a windshield wiper de-icer – is now standard. Compared with the 2013 model, the Legacy 2.5i Premium's base price rises by $500 to $24,090 and the Outback 2.5i Premium's price swells to $26,620 by just $315. Premium-level cars also receive Subaru's EyeSight driver-assistance system as part of one of two optional packages: the Moonroof Package and EyeSight ($2740) or the Moonroof Package, Navigation EyeSight ($4040). There is also a new Special Appearance Package and EyeSight for the Outback that includes things like a moonroof, navigation, smart key, memory seat, and more, for $5040.

The 2014 Subaru Legacy and Outback will begin rolling into dealerships in mid-June. All prices listed above include destination charges.

Source: Subaru

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