2014 Kia Optima Priced at $22,300

The Kia Optima was already one of the more stylish midsize sedans, but for 2014 the car gets a slight refresh to keep up with the rapidly evolving family sedan class. The 2014 Kia Optima now carries a base price of $22,300 (including destination) for the LX model with a six-speed automatic transmission, $150 more than the 2013 model, according to a statement from Kia.

On the outside, the biggest changes to the 2014 Kia Optima are mildly redesigned front and rear fascias along with new alloy wheels. The interior receives numerous updates as well, including new brushed metal, black high gloss, and chrome trim throughout the interior, and a larger, 4.2-inch LCD information screen for the gauge cluster. In SX Turbo models, there is also a redesigned D-shaped steering wheel.

The 2014 Kia Optima is available in four trim levels, starting with the $22,300 LX model. The EX model is up $250 to a $24,700, and now includes a standard keyless entry and pushbutton start system in addition to previously standard features like leather seats and dual-zone climate control. Although the SX model was previously only available with a 2.0-liter turbocharged four-cylinder engine, for 2014 the SX is available with the same 200hp, 2.4-liter four-cylinder as LX and EX models. The $26,050 SX adds a sport-tuned suspension, 18-inch wheels, LED taillights, paddle shifters, and metal pedals. The SX Turbo model, which starts at $28,000 for 2014, adds HID headlights and the aforementioned 274 hp 2.0-liter turbo four-cylinder engine.A top-of-the-line SX Limited trim starts at $37,100 and comes with special 18-inch chrome wheels and chrome trim, power folding mirrors, a panoramic sunroof, Nappa leather, and navigation as standard.

In terms of options, packages remain mostly the same for 2014, but a blind spot detection system is added to the $2000 Technology Package on EX and SX Turbo models as well as the $5150 Premium Technology Package on the SX model.

The 2014 Kia Optima, which will go on sale later this fall, is competitively priced in the contested midsize sedan segment as the second-cheapest sedan behind the 2014 Mazda 6, which starts at $21,785 with destination. See the chart below for a full comparison of the 2014 Kia Optima with its rivals.

Base Price (w/destination) Engines Transmissions EPA Fuel Economy (city/highway/combined)
2014 Kia Optima $22,300 2.4L I-4, 200 hp, 186 lb-ft; 2.0L turbo I-4, 274 hp, 269 lb-ft 6-speed automatic 24/35/28 mpg (I-4); 22/34/26 mpg (turbo I-4)
2014 Nissan Altima $22,650 2.5L I-4, 182 hp, 180 lb-ft; 3.5L V-6, 270 hp, 258 lb-ft Continuously variable 27/38/31 mpg (I-4); 22/31/25 mpg (V-6
2014 Ford Fusion $22,695 2.5L I-4, 175 hp, 175 lb-ft; 1.6L turbo I-4, 182 hp, 184 lb-ft; 1.5L turbo I-4, 177 hp, 177 lb-ft; 2.0L turbo I-4, 240 hp, 270 lb-ft 6-speed manual, 6-speed automatic 25/37/29 (1.6L manual); 23/36/28 (1.5L auto); 22/34 (2.5L auto); 22/33/26 (2.0L auto)
2013 Honda Accord $22,470 2.4L I-4, 185-189 hp, 181-182 lb-ft; 3.5L V-6, 278 hp, 252 lb-ft 6-speed manual, CVT, 6-speed automatic 27/36/30 mpg (I-4 CVT); 24/34/28 mpg (I-4 manual); 21/34/25 mpg (V-6 auto)
2014 Mazda6 $21,785 2.5L I-4, 184 hp, 185 lb-ft 6-speed manual, 6-speed automatic 28/40/32 mpg (I-4 auto w/ i-ELOOP); 26/38/30 mpg (I-4 auto); 25/37/29 mpg (I-4 manual)
2013 Toyota Camry $23,045 2.5L I-4, 178 hp, 170 lb-ft; 3.5L V-6, 268 hp, 248 lb-ft 6-speed automatic 25/35/28 mpg (I-4); 21/31/25 mpg (V-6)

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