The 2014 Ford Focus Electric is much more affordable than previously, thanks to a $4000 price cut. That brings the electric car's sticker to $35,995 (after a $795 destination charge). On top of that, the Focus Electric is eligible for a federal tax credit of up to $7500, which could bring a buyer's total cost to just $28,495.
A Ford representative said the price cut, "keeps us competitive in the marketplace and is an important part of our commitment to provide customers with a range of electrified vehicles to choose from." So far this year, the Ford Focus Electric has sold 900 units; in all of 2012, it tallied 685 sales.
Several other automakers have lowered prices on electric cars in recent months, hinting that the cars are not selling as quickly as hoped. The 2013 Nissan Leaf now offers a low-cost "S" trim level that starts at just $29,650, a discount of $6400 compared to the 2012 model. The monthly lease rate for the 2013 Honda Fit EV was dropped by $130 and free collision insurance was added. General Motors is also offering incentives of $4000 to $5000 to help move 2013 Chevrolet Volt extended-range electrics. (Competitor prices are listed including destination, but without tax credits.)
The new price tag also puts the 2014 Ford Focus Electric closer to two other new electric hatchbacks, the $27,495 2014 Chevrolet Spark EV and the $32,500 2014 Fiat 500e.
The 2014 Ford Focus Electric continues to use a 143-hp electric motor and single-speed drivetrain, with power stored in a 23-kWh lithium-ion battery. The pack can be fully charged in as little as 2.5 hours from a 240-volt charger or about 20 hours from a household 120-volt outlet. The EPA predicts a driving range of 76 miles per charge, although the Focus Electric's top speed is limited to 84 mph.